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Hertz China California Dream Drive Partnership

October 2019 - June 2020 | Starting at $40,000


Hertz, a world-leading car-rental company, has been operating in China since 2002. With strong development over the years, Hertz boasts a robust sales network, as well as a large client base. Developing a strategic relationship with Hertz and leveraging its marketing channels to feature our “Road Trip Republic” campaign theme will help to further position California as the top global Road Trip destination for Chinese visitors, while boosting the sales of the co-developed “Road Trip Republic” packages that feature California buy-in partners.

Key Dates Co-op Detail Page Co-op Detail Page

Campaign Kickoff, Product Development, Media Plan Finalization
  • 9/2/2019 - Start Date
  • 9/30/2019 - End Date
Multi-Channel Promotional Period
  • 10/1/2019 - Start Date
  • 6/30/2020 - End Date

Fees Co-op Detail Page Co-op Detail Page

  • $40,000 - Partner Fee

Related Co-op Detail Page Co-op Detail Page

Contact Information Co-op Detail Page Co-op Detail Page

This program will benefit from integration across paid, owned, earned, and trade components promoting the “Road Trip Republic.” Visit California will have a brand layer supporting this campaign theme that will help lead a comprehensive integrated program from awareness through consideration to, ultimately, booking.

Consumer-oriented FIT products will be an integral part of this co-op. By leveraging the integrated marketing resources of Hertz and selected trade partners, Visit California will be able to co-develop the products with OTAs and airline partners and launch them through their various channels.

Group products for mini size and tailor-made business will also be featured during this co-op, especially in partnership with the top operators in the Greater Bay Area of Southern China.

Selected trade partners for product development and promotions:

  • Tours for Fun (FIT)
  • Hong Kong Airlines (small group and FIT)
  • GZL (small group) 
  • Shenzhen CITS (small group)

The two primary KPIs for this program will include brand exposure and buy-in partner products sold.

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