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UberMedia - Research

Ongoing | Varies

Through Visit California’s new partnership, a range of discounted data and insights options are available. By leveraging UberMedia's mobile location data, destinations have three ways to opt-into the co-op program: 1) Tourism Dashboard, 2) Custom Analysis and 3) Mobile Location Datasets.

Key Dates Co-op Detail Page Co-op Detail Page

  • 2/1/2020 - Program Ongoing
  • 12/31/2020 - Program Ongoing

Fees Co-op Detail Page Co-op Detail Page

  • $ - Varies based on geography size

Contact Information Co-op Detail Page Co-op Detail Page

Tourism Dashboard
UberMedia’s Tourism Dashboard provides detailed data and insights on several visitor segments visiting a Destination area as well as smaller, individual Points of Interest within the destination area. Get monthly or quarterly updates detailing where your tourists come from, what they do, and their demographic background.

UberMedia's Tourism Dashboard provides insights such as:

  • Origin Markets
  • Length of Stay
  • Point of Interest Visitation
  • Demographics
  • In-Market Heatmaps

Other Options: Custom Analysis or Datasets
For those looking for more project based work, UberMedia can provide a custom analysis for your destination. Scope it out with the UberMedia team and analyze any data from 2018 onward.

Looking to access and manipulate datasets yourself or with your vendor partner? UberMedia can provide you direct access to mobile location datasets that can be used for a variety of insights on visitors to any destination within California.

Pricing varies based on the population of the destination, however, all destinations receive 10% off both UberMedia's Tourism Dashboard as well as datasets, which will be reflected in each custom proposal.

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