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There’s a lot to love about California. This holiday season Visit California wants to share that love by deploying messaging across our paid and owned channels to support small, locally-owned businesses. With shopping and gift-giving top of mind, we hope our combined efforts will encourage spending with those artisans and makers.

Share your #CALove

Join us by inspiring potential holiday travelers or those who have already booked to share their #CALove and to #ShopLoCAL. Utilize the available assets in this toolkit to help us promote these hashtags to your audience by sharing the graphics and messages across your social channels.


Industry Toolkit

Promote #CALove and #ShopLoCAL to your Audience

Share our #CALove and #ShopLoCAL graphics across your social channels and include the hashtags in your post:

  • Click here to download the #CALove image assets and graphic
  • Click here to download the #ShopLoCAL image assets and graphic

Craft a holiday message to include across your social channels:

  • Share the California love and tell us what your favorite holiday activity is in __________. #CALove 
  • Where are your favorite restaurants to gather with friends and family in _________?
  • Making memories with the ones you love this season? Share your photos and stories with #CALove.
  • ‘Tis the season for making memories together in the places we love. #RoadTripCalifornia #CALove (share 3-6 photos of places in your region that tie in with road trips).
  • Tell us your favorite local retailer for unique gifts. Spread the love this holiday season and get something only available in __________ #ShopLoCAL #CALove.
  • Artisans, makers, and locally-owned businesses make up our community. Come visit and get a unique holiday gift this year when you #ShopLoCAL! #CALove.

Join the conversation by engaging with Visit California’s social channels or share your own posts:


Here's some inspiration to help get you started:

Social image example    Social image


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