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California Pregame

Prepare for the Big Game in Los Angeles

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The Big Game goes down Feb. 13 in Los Angeles. Take advantage of the global spotlight on California with the #CAPregame social media campaign and industry toolkit. Incorporate Visit California's templated social media activities and promotional materials into your marketing to show off local pregame rituals and flavor — from warmup yoga on the beach to a halftime hike in the redwoods to a Golden State tailgate charcuterie board.

People travel from around the world to watch the Big Game. This is a massive audience of visitors and a celebratory time for residents who will be open to travel inspiration. Leverage Visit California's California Pregame industry toolkit to take advantage of this opportunity and drive Big Game tourism in your region.


Note: Take care to use or "Big Game" in promotional materials as "Super Bowl" is trademarked. 



Use the #CAPregame hashtag social media assets to join the conversation about California Big Game tourism. 

Tourism Tournament Bracket 

Create a social media tournament between local businesses and tourism experiences. The tournament is a simple way to connect local tourism to the Big Game and engage your social followers in some friendly competition. 

Tournament winners will be recognized on Visit California social media channels!

California Grown Big Game Recipes 

California Grown is a state organization that strives to connect Californians and visitors with California agriculture. Join in this mission and promote local delicacies by sharing recipes featuring ingredients from your region.


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