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Destination Stewardship

Destination stewardship is critically important to ensure California’s tourism economy remains an economic engine for all Californians. More people are traveling than ever before, and the tourism industry’s long-term viability depends on its ability to protect, preserve and promote the traveler experience.

Visit California has partnered with Coraggio Group to develop California’s first statewide Destination Stewardship Plan. The plan will provide a framework to ensure the ongoing vibrancy of California’s travel and tourism industry. It will include a robust situation analysis, vision, strategies, implementation guidance and resources to support the goals of the plan. There will be ongoing opportunities for industry input. 

The survey below is part of the discovery phase of the planning process and all insights will help shape the plan and ensure that the strategies developed are responsive to the industry’s needs. The survey will take approximately 10-15 minutes to complete and must be completed in one sitting. All responses will be sent directly to the project partner, Coraggio Group, and will be completely anonymous. Please participate to share your perspective.


Take the survey here


Looking for resources to help implement sustainable practices? Check out Visit California's tool kit here

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