The Outlook Forum Plus webinar series enhances the Outlook Forum experience with in-depth sessions to help you develop your tourism organization and grow professionally. Check back throughout the year for new content and to revisit recording’s of Visit California webinars and events.
In December 2021, InterActiveCorp completed its acquisition of Meredith Corporation — Visit California’s longtime content partner — creating Dotdash Meredith. The new entity is one of the largest content brands on Earth and effectively reaches 90% of all American women. Through a virtual panel presentation, Visit California will break down how changes at Dotdash Meredith impact California partners and how this evolution can amplify destination storytelling efforts moving forward.
Ryan Becker
VP of Communications
Visit California
Michael Brownstein
President, Client Partnerships & Magazines
Dotdash Meredith
Julia Dennison
Senior Editorial Director
Parents
Laura Ratliff
Senior Editorial Director
TripSavvy
Nina Ruggiero
Digital Editorial Director
Travel + Leisure
Visit California President & CEO Caroline Beteta shared highlights of the organization’s industry-led marketing strategy to restore travel spending, the latest r...
Visit California President & CEO Caroline Beteta shared highlights of the organization’s industry-led marketing strategy to restore travel spending, the latest recovery outlook and a vision for a sustainable future for California’s tourism industry.
Visit California’s "Around the Globe" Series touched down in December for a look at the France travel market for updates on the return of French travelers, market forecasts and travel insights.
Leona Reed
Associate Vice President of Global Marketing
Visit California
Graham Gee
Research Manager
Visit California
Jennifer Montero
Director of International Marketing
Visit California
Herve Lemoine
CEO and Co-Founder
EasyVoyage Group Webedia
Dominique de la Tour
President
AJT
Emilie Boucard
Director – Agency Sales in France
Air France KLM
Murielle Nouchy
Founder and CEO
mN'Organisation
Christophe Jacquet
Managing Director
Havas Voyages
Visit California’s "Around the Globe" Series touched down in November for a look at the Germany travel market for updates on the return of German travelers, market forecas...
Visit California’s "Around the Globe" Series touched down in November for a look at the Germany travel market for updates on the return of German travelers, market forecasts and travel insights.
Leona Reed
Associate Vice President of Global Marketing
Visit California
Jennifer Montero
Director of International Marketing
Visit California
Visit California’s "Around the Globe" Series touched down in July for a look at the Canada travel market for updates on the return of Canadian travelers, market forecasts and tr...
Visit California’s "Around the Globe" Series touched down in July for a look at the Canada travel market for updates on the return of Canadian travelers, market forecasts and travel insights.
Caroline Beteta
President & CEO
Visit California
Heather Huckeba
Director of Research
Visit California
Jennifer Montero
Director of International Marketing
Visit California
Andrew Levine
Chairman
DCI
Robyn Domber
Vice President Research
DCI
Nikola Berube
Director of Sales
AMA Travel
Timothy Liu
Managing Director, Sales Planning & Effectiveness
Air Canada
Learn to build a resilience and plan amid evolving market needs as California’s tourism economy awakens with stewardship principles top-of-mind. CEO of The Travel Foundati...
Future-Proofing Your Destination: A DMO Capacity-Building Program
Originally aired Jun. 23
Learn to build a resilience and plan amid evolving market needs as California’s tourism economy awakens with stewardship principles top-of-mind. CEO of The Travel Foundation Jeremy Sampson joined a panel of sustainability experts to discuss international trends and perspectives on long-term destination recovery and share case studies on successful programs.
Ryan Becker
Vice President of Communications
Visit California
Terry Brown
Programmes Manager
The Travel Foundation
Elke Dens
Marketing Director
Visit Flanders
Graeme Jackson
Head of Strategic Partnerships
The Travel Foundation
Ben Lynam
Head of Strategic Communications
The Travel Foundation
Visit California’s "Around the Globe" Series touched down in June for its next installment that looks at the U.K. market. Leaders in U.K. travel will provide updates on...
Visit California’s "Around the Globe" Series touched down in June for its next installment that looks at the U.K. market. Leaders in U.K. travel will provide updates on reopening and consumer sentiment.
Leona Reed
Associate Vice President of Global Marketing
Visit California
Graham Gee
Research Manager
Visit California
Guy Chambers
Managing Director
Black Diamond
Jon Young
Research Director
BVA BDRC
Marc James
Key Account Manager
British Airways
Ben Ross
Deputy Head of Travel
Telegraph Media
Kirsten Hughes
U.K. Managing Director
Travel Counsellors
This webinar is part of a series that spotlights key international markets in anticipation of international market re-entry. The Mexican market is expected to have the fastes...
This webinar is part of a series that spotlights key international markets in anticipation of international market re-entry. The Mexican market is expected to have the fastest rebound with a projected $4.2 billion spending in 2023, which is almost on a par with its 2019 level of $4.26 billion. This webinar provides updated market intelligence and the latest trends of consumer, media, trade and airlines.
Reach more in-state and U.S. travelers for less with Visit California's spring marketing co-ops — including co-branding opportunities with the national “What If, ...
Amplify Your Marketing With Visit California Spring Co-ops
Originally aired Mar. 19
Reach more in-state and U.S. travelers for less with Visit California's spring marketing co-ops — including co-branding opportunities with the national “What If, California” campaign. This webinar walked through each co-op and explained Visit California’s increased financial support for partners as well as no-cost marketing options to stretch their budgets even further.
Visit California’s earned media team walked through the results of their recent Media Outlook Survey, which received more than 100 responses from domestic media on topi...
Visit California’s earned media team walked through the results of their recent Media Outlook Survey, which received more than 100 responses from domestic media on topics ranging from a return to in-person events and press trips and how COVID has changed the industry and reporting for the long-term.