Outlook Forum Plus Webinars

In December 2021, InterActiveCorp completed its acquisition of Meredith Corporation — Visit California’s longtime content partner — creating Dotdash Meredith. The new entity is one of the largest content brands on Earth and effectively reaches 90% of all American women. Through a virtual panel presentation, Visit California will break down how changes at Dotdash Meredith impact California partners and how this evolution can amplify destination storytelling efforts moving forward.

Visit California President & CEO Caroline Beteta shared highlights of the organization’s industry-led marketing strategy to restore travel spending, the latest recovery outlook and a vision for a sustainable future for California’s tourism industry.

Visit California’s "Around the Globe" Series touched down in December for a look at the France travel market for updates on the return of French travelers, market forecasts and travel insights.

Visit California’s "Around the Globe" Series touched down in November for a look at the Germany travel market for updates on the return of German travelers, market forecasts and travel insights.

Visit California’s "Around the Globe" Series touched down in July for a look at the Canada travel market for updates on the return of Canadian travelers, market forecasts and travel insights.

Learn to build a resilience and plan amid evolving market needs as California’s tourism economy awakens with stewardship principles top-of-mind. CEO of The Travel Foundation Jeremy Sampson joined a panel of sustainability experts to discuss international trends and perspectives on long-term destination recovery and share case studies on successful programs.

Visit California’s "Around the Globe" Series touched down in June for its next installment that looks at the U.K. market. Leaders in U.K. travel will provide updates on reopening and consumer sentiment.

This webinar is part of a series that spotlights key international markets in anticipation of international market re-entry. The Mexican market is expected to have the fastest rebound with a projected $4.2 billion spending in 2023, which is almost on a par with its 2019 level of $4.26 billion. This webinar provides updated market intelligence and the latest trends of consumer, media, trade and airlines.

•  Around the Globe Mexico Slides (.pdf)

Reach more in-state and U.S. travelers for less with Visit California's spring marketing co-ops — including co-branding opportunities with the national “What If, California” campaign. This webinar walked through each co-op and explained Visit California’s increased financial support for partners as well as no-cost marketing options to stretch their budgets even further.

•  Co-op Webinar Slides (.pdf)

Visit California’s earned media team walked through the results of their recent Media Outlook Survey, which received more than 100 responses from domestic media on topics ranging from a return to in-person events and press trips and how COVID has changed the industry and reporting for the long-term.

•  Media 2021 Outlook Survey Results - Slides (.pdf)