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California Tourism Month
May 2024
Tourism is back and thriving in California, and the Golden State enjoys largest tourism market share in the U.S. Join Visit California all May in sharing the importance of tourism with legislators, key stakeholders and our communities.
About California Tourism Month
In 2016, the California Legislature passed a bipartisan resolution declaring May California Tourism Month, spotlighting tourism’s role as a key economic driver for the Golden State. Travel is ingrained in the state’s very identity, and its economic and cultural benefits are undeniable.
New Economic Impact & Community Research
To support this effort, Visit California is sharing new Economic Impact numbers for the state and counties. A second report contains the findings of Visit California's regional Community Sentiment Study.
- 2024 Economic Impact Report - Coming Soon
2024 California Tourism Month Toolkit
A robust toolkit with talking points, social posts, templated articles and research will be available soon.
To amplify your efforts, follow Visit California's industry-facing social channels and add @tags to your posts.
To share your California Tourism Month events and initiatives or to request a Visit California speaker, please contact SpeakersDesk@VisitCalifornia.com.
For more information about California Tourism Month, please contact Sustainability and Public Affairs Manager Devin McConnell.
