Submit Content

Submit Content

Exposure on a Global Scale

Be Part of the California Story

Choose to submit from one of three content types:

  • Business Listings will be considered for inclusion on our online directory for consumers at
  • Editorial Ideas will be considered for distribution on Visit California consumer channels, including but not limited to,, the California Now blog and podcast, and Visit California social channels.
  • Media Relations will be considered for inclusion in monthly leads/pitches, the What's New in California publication published on, or other media specific channels.

Media Relations

Provide ideas for PR and media outreach. (Typically a PDF, JPG, MP4, etc.)

Submissions from around the state have a truly global reach. Content received can become story ideas, press releases, media pitches and more.


Because submitted content can be incorporated into a range of media assets, we seek quality over quantity. Contextual copy, image resolution and access to supplementary information make for more engaging storytelling.


You’ll be asked to provide essential and more specific categorical information when submitting requests. This helps the Visit California team best determine where your content fits into the mission of bringing the world to California.


To see Visit California's Global PR Editorial Calendar and upcoming leads you can submit content for, please click here.



What happens to WNIC content after it’s submitted?

Content that meets the criteria – such as openings of new attractions, hotels and restaurants; large-scale renovations of attractions or hotels; and any other similar tourism-related news – is included in the quarterly “What’s New in California” print publication, which is mailed out to media and industry. Top-line content is also distributed via e-newsletter to media and industry with a link to the full publication.

What happens to my story idea submissions?

All story idea submissions are reviewed and shared with Visit California’s global PR team for proactive media pitching and for use as a resource in reactive leads. The submissions are also used to create polished story ideas that are posted to the media center and used when pitching

What if I didn’t have enough time to finish my submission?

If you had to leave the submission process early, don’t worry — your work can be saved and completed at a later time in your profile.

Who reviews my content?

PR submissions are reviewed by Visit California’s PR team, and when applicable, shared with the Visit California Editorial Board for consideration across web and social channels as well.