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2018
Economic Impact by State, Region & Country Back to Research & Trends

Domestic Travel to California 2018

Omnitrak Group Inc. *

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(Date of Publication: September 12, 2019)

An overview of domestic travel to California in 2018. This report provides detailed information such as top origin markets, travelers’ demographic indicators, primary purposes of trips, primary types of transportation used on trips, average trip expenditures, trip activities, etc. * OmniTrak Group Inc. company (TravelTrakAmerica) is a continuation of TNS’ TravelsAmerica


MAJOR TAKEAWAYS

  • In 2018 California drew visitors from within its borders (72 percent) and from nearby states: Arizona (3 percent), Texas (3 percent) and Washington (2 percent).
  • Top destinations within the state were Los Angeles Area (23 percent), San Diego Area (15 percent), Anaheim/Orange County (14 percent) and San Francisco Area (13 percent).
  • Primary purposes of trips were leisure for 81.6 percent and business for 10 percent. 
  • The primary modes of transportation used on trips were own auto/truck (69 percent) and air travel (35.5 percent). 

  • Average spending per visitor was $698 in 2018.
  • Top categories of spending by California visitors include lodging (32 percent), food (26 percent) and transportation (16 percent).
  • Top trip activities were shopping (21 percent), beach (18 percent) and fine dining (16 percent).
  • Visitor satisfaction with California was high: in-state (87 percent), out-of-state (88 percent) and all leisure visitors (89 percent).
Key Figures

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