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Economic Impact by State, Region & Country Back TO RESEARCH AND TRENDS

Recovery Research Dashboard

Visit California and third party data sets

Monthly Report (pdf)
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(Date of Publication: November 1, 2021)

Summary compilation of statistics from a variety of Visit California and third-party data sets. The data are updated monthly and provide insight on the status of recovery across key indicators. A monthly highlights section provides an analyses of the state of travel recovery for California.


Public Health Indicators

  • COVID-19 cases in California declined in the month of October, however the rate of decline has slowed.
  • The number of cases reported in the state remains above pre-Delta cases reported in early summer. U.S. case rates have also declined significantly in the fall. The number of deaths from COVID-19 in the state remains low and declining.
  • First dose vaccinations have reached 74% of the state’s population. This compares to 64% for the U.S. overall.

Consumer Indicators

  • Consumer sentiment towards the virus and travel continues to trend positive as case rates decline.
  • A majority of California travel consumers believe the coronavirus situation will “get better” in the next month (54%) compared to a very small segment of those who think “get worse” (9%).
  • A record high 88% of California travelers are in the “ready to travel” mindset. Consumers are also increasingly more “excited” to travel and learn about new destinations.
  • Resident sentiment towards welcoming visitors to their destination remains below pre-Delta levels, but sentiment is generally trending upward.

International Indicators

  • COVID-19 case numbers are declining in a majority of the Visit California markets as of the end of October. Increases, however, were reported in the U.K., Germany, Scandinavia, and Australia.
  • Eleven out of 14 markets now have over 70% of their population vaccinated with at least one dose.
  • Airlift and non-resident arrivals from international markets into the U.S. remain depressed, but international air bookings from priority markets (Canada, Mexico, U.K., Germany, and France) have increased significantly since the border reopening announcement in September.
  • In terms consumer sentiment, all four markets tested in Wave 2/September (U.K., Mexico, France, and Canada) recorded a likelihood to visit California above pre-pandemic levels.

Lodging/Airline Indicators

  • Occupancy in the state for week ending Oct. 23 was at 67%, down 16% from the same week in 2019. Room demand was down 14%, driven by lower demand in the Gateway regions (-18%). These metrics have remained relatively stable post-Labor Day holiday.
  • California ADR remains strong at only 4% below the same week in 2019. 
  • For the most recent week, TSA recorded 13 million passengers, down 21% from 2019. October has seen steady growth in air passenger traffic and improvement on year-over-year trend.
Economic Indicators
  • Visitor spending in California reported by Tourism Economics was $10.9 billion in September, down 15% from 2019. Relative to 2019, visitor spending improved in October after a steep decline due to the Delta outbreak.
  • Florida outpaced California in terms of recovery with visitor spending estimated to be surpassing 2019 levels (+4%).
  • The Leisure and Hospitality sector continued to hire in September, but California’s unemployment rate has remained stubbornly flat through the summer and fall months at 7.5% (vs. 4.8% for the U.S.))

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