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Economic Impact by State, Region & Country Back TO RESEARCH AND TRENDS

Recovery Research Dashboard

Visit California and third party data sets

Monthly Report (pdf)
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(Date of Publication: October 1, 2021)

Summary compilation of statistics from a variety of Visit California and third-party data sets. The data are updated monthly and provide insight on the status of recovery across key indicators. A monthly highlights section provides an analyses of the state of travel recovery for California.


Public Health Indicators

  • COVID-19 case rates in California continued to decline in the month of September. For the week ending Sept. 26, weekly new cases were down 40% compared to the week prior.
  • The death rate from COVID-19 in the state remains low. Deaths were down 54% last week from the prior week, at 183.
  • First dose vaccinations have reached 71% of the state’s population. This compares to 64% for the U.S. overall.

Consumer Indicators

  • Consumer sentiment towards the virus and travel continues to trend positive as case rates decline.
  • A greater number of Californians again believe the coronavirus situation will “get better” in the next month (41%) compared to those who think “get worse” (32%).
  • 78% of California travelers are in the “ready to travel” mindset. Consumers are also increasingly more “excited” to travel and learn about new destinations.
  • Resident sentiment towards welcoming visitors to their destination (49%) remained below levels reached in the early part of summer when case rates were low.

International Indicators

  • COVID-19 case numbers are declining in a vast majority of the markets as of the end of September. Increases, however, were reported in the U.K., Canada, Mexico and South Korea.
  • Nine out of 14 markets now have over 70% of their population vaccinated with at least one dose.
  • Airlift and non-resident arrivals from international markets into the U.S. remain depressed, but the recently announced re-opening of the US border should have a positive impact in the coming months.
  • International forecast and consumer sentiment on travel to California will be updated in next month’s report.

Lodging/Airline Indicators

  • Occupancy in the state for week ending Sept. 25 was at 66%, down 18% from the same week in 2019. Room demand was down 15%, driven by lower demand in the Gateway regions     (-20%)
  • California ADR declined slightly in September, down 6% for week ending Sept. 25 (relative to 2019).
  • For the most recent week, TSA recorded 12.2 million passengers, down 25% from 2019.
Economic Indicators
  • Visitor spending in California for July reported by Tourism Economics grew to $12.2 billion, down 13% from 2019.
  • Florida continues to outpace California in terms of recovery with visitor spending estimated to be surpassing 2019 levels (+14%).
  • The Leisure and Hospitality sector continued to hire in August, but California’s unemployment rate has remained flat through the summer months at 7.5% (vs. 5.2% for the U.S.)