California Statistics & Trends

The links on this page will take you to current and archived versions of the same reports that can be found on the Latest Research home page.  To easily access all of the most recent reports you can return to the home page by clicking here.

Economic Impact of Travel in California

Total direct travel spending in California was $109.6 billion in 2013, a 3.2 percent increase from 2012 spending. Travel spending in California directly supported 965,800 jobs, with earnings of $34.1 billion. Travel spending generated the greatest number of jobs in accommodations and food service (568,000 jobs) and arts, entertainment and recreation (239,000 jobs), and retail (87,000 jobs).

Travel spending in 2013 generated $2.8 billion in local taxes and $4.3 billion in state taxes. 

Full report:  2013 California Travel Impacts by County 1992-2012 , by Dean Runyan Associates, May 2014

Detailed tables on travel-generated spending, employment, earnings, and tax receipts in California for 2013 and for each of its 58 counties from 1992 through 2012.                 

Prior Years:

2012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000

Interactive County Travel Impact Reports

Create your own charts and tables showing statewide or specific county travel spending, jobs, and tax impacts. Source: Dean Runyan Associates.

Create Customized Reports Here

Quarterly Travel Search Trends (nSight)

2014 - Quarter 3    

Domestic Travel to California

California was the destination for 227.2 million domestic person-trips in 2013.  A person-trip is defined as a visitor trip made to a specific location and does not tally multiple stops within the specified location on a single trip.  Whereas in previous years, Visit California has reported domestic travel in person-stays, which is defined as a visitor trip made to a specific locale within the state, thus allowing a single person to be counted multiple times on a single trip.

78.6% of California's domestic leisure visitors in 2013 were residents of California.  Top states for in-bound leisure travel were Arizona (3.7%), Nevada (2.9%), Washington (1.3%), Oregon (1.3%), Texas (1.0%) and Utah (1.0%).

Full report: 2013 Domestic Travel to California, Source: TNS TravelsAmerica, 2013

Full year-end reports on travel to and within California by California residents and out-of-state residents. Includes trip characteristics, visitor origins and demographics.  These reports have been compiled by D.K. Shifflet & Associates Ltd.

Prior Years:

2012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004 

International Travel to California

15.6 million international visitors traveled to California in 2013.  Approximately 6.6 million were from overseas origins, 7.4 million were from Mexico and 1.5 million were from Canada. 

California's top overseas markets in 2013 were the China (819,000), United Kingdom (652,000), Australia (553,000), Japan (535,000), Germany (421,000), South Korea (389,000), France (388,000), Scandinavia (241,000) and India (239,000).

Full report: Overseas and Mexican Visitors to California, 2012 (Full Report ) by CIC Research Inc., August 2013. 

Full year-end reports detailing visitor profiles and trip characteristics of travel to California from top overseas markets and for Mexican air travelers. 

Prior years:

2011, 2010, 2009, 2008, 2007, 20062005, 2004, 2003, 2002 

International Travel Trade Forecasts: Includes current quarter data and projections for the following two quarters.


Travel Trade Barometer Market 2009  2010 2011 2012 2013
Canada Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Germany  Q1 Q2 Q3 Q4    Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Japan Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Mexico Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
UK Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
China      Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4



 Lodging Data

Historical lodging reports are no longer available on this site. Please contact Smith Travel Research if you would like to inquire about historical data: (615) 824-8664.

Community Research Forum

Discuss latest research, ask a question and join the conversations.

Visit community

Research Dashboard

Our monthly report highlights key tourism industry indicators to help you plan.

Subscribe today

Have a Research Question?

We’re here to answer your travel industry questions with qualified research. 

Ask a Question

Industry Liaison Program

Meet your liaison and discover new ways to market your business.

Learn more

An Economic Engine

Visitors spent $117 billion in California in 2014, providing $9.5 billion in tax revenues for vital local services.

Travel matters
Thank you to our Golden State Sponsors:
MeringCarson Wine Institute American Express Sunset