California Statistics & Trends

Economic Impact of Travel in California

Projected 2014 Highlights (source: Dean Runyan Associates)

  • Total direct travel spending in California was $117.5 billion in 2014, a 3.6% increase from 2013.
  • Travel spending in California directly supported 1,027,000 jobs, with earnings of $38.1 billion.
  • Travel spending in 2014 generated $4.2 billion in local taxes and $5.1 billion in state taxes. 

View the most recent report here: California Travel Impacts 1992-2014p, by Dean Runyan Associates

View prior years: 2013, 2012, 2011, 2010, 2009, 2008, 2007

Interactive County Travel Impact Reports

Create your own charts and tables showing statewide or specific county travel spending, jobs, and tax impacts.

(source: Dean Runyan Associates)

Quarterly Travel Search Trends (nSight)

View the most recent report here: Q2 2015 

View previous reportsQ1 2015, Q4 2014Q3 2014     

Travel & Tourism Forecasts

View the most recent reports below:

Domestic Travel to California

California was the destination for a million domestic person-trips in 2013. A person-trip is defined as a visitor trip made to a specific location and does not tally multiple stops within the specified location on a single trip. In previous years, Visit California reported domestic travel in person-stays, which is defined as a visitor trip made to a specific locale within the state, thus allowing a single person to be counted multiple times on a single trip.

2014 Highlights (source: TNS TravelsAmerica)

  • Approximately 78% of California's domestic leisure visitors in 2014 were residents of California
  • Top states for in-bound leisure travel were:
    • Nevada (3.1%)
    • Arizona (3.0%)
    • Texas (1.5%)
    •  Washington (1.2%)
    • Oregon (1.2%)
    • Illinois (1.02)

View the most recent report here:
2014 Domestic Travel to California, by TNS TravelsAmerica

Full year-end reports on travel to and within California by California residents and out-of-state residents include trip characteristics, visitor origins and demographics.  These reports have been compiled by D.K. Shifflet & Associates Ltd.

View prior years: 20132012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004 

International Travel to California


  • California had a projected 16.3 million international person-trips in 2014 (source: Tourism Economics
    • 7 million were from overseas origins
    • 7.6 million were from Mexico
    • 1.6 million were from Canada


View the most recent report here:
Overseas and Mexican Visitors to California, 2013 by CIC Research Inc.

View the 2014 projections here: 2014 California International Visitor Projections by U.S. Dept. of Commerce; CIC Research, Inc.; Tourism Economics

Full year-end reports detailing visitor profiles and trip characteristics of travel to California from top overseas markets and for Mexican air travelers. 

View Prior years: 2011, 2010, 2009, 2008, 2007, 20062005, 2004, 2003, 2002 

Lodging Data

Historical lodging reports are no longer available on this site. Please contact Smith Travel Research if you would like to inquire about historical data: (615) 824-8664.

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An Economic Engine

Visitors spent a projected $117.5 billion in California in 2014, providing $9.3 billion in state & local tax revenue.
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