California Statistics & Trends

Economic Impact of Travel in California


  • Total direct travel spending in California is projected at $117.5 billion in 2014, a 3.6% increase from 2013.
  • Travel spending in California directly supported 1,027,000 jobs, with earnings of $38.1 billion.
  • Travel spending in 2014 generated $4.2 billion in local taxes and $5.1 billion in state taxes. 

View the full report here: California Travel Impacts 1992-2014p, by Dean Runyan Associates

View Prior Years: 2013, 2012, 2011, 2010, 2009, 2008, 2007

Interactive County Travel Impact Reports

Create your own charts and tables showing statewide or specific county travel spending, jobs, and tax impacts.

Source: Dean Runyan Associates.

Quarterly Travel Search Trends (nSight)

2014 - Quarter 3     

Domestic Travel to California

California was the destination for a million domestic person-trips in 2013.  A person-trip is defined as a visitor trip made to a specific location and does not tally multiple stops within the specified location on a single trip.  Whereas in previous years, Visit California reported domestic travel in person-stays, which is defined as a visitor trip made to a specific locale within the state, thus allowing a single person to be counted multiple times on a single trip.


  • 78.6% of California's domestic leisure visitors in 2013 were residents of California
  • Top states for in-bound leisure travel were:
    • Arizona (3.7%)
    • Nevada (2.9%)
    • Washington (1.3%)
    • Oregon (1.3%)
    • Texas (1.0%)
    • Utah (1.0%)

View the full report here:
2013 Domestic Travel to California, Source: TNS TravelsAmerica, 2013

Full year-end reports on travel to and within California by California residents and out-of-state residents includes trip characteristics, visitor origins and demographics.  These reports have been compiled by D.K. Shifflet & Associates Ltd.

View Prior Years: 2012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004 

International Travel to California


  • 15.6 million international visitors traveled to California in 2013
    • 6.6 million were from overseas origins
    • 7.4 million were from Mexico
    • 1.5 million were from Canada


View the full report here:
Overseas and Mexican Visitors to California, 2012 (Full Report ) by CIC Research Inc., August 2013. 

Full year-end reports detailing visitor profiles and trip characteristics of travel to California from top overseas markets and for Mexican air travelers. 

View Prior years: 2011, 2010, 2009, 2008, 2007, 20062005, 2004, 2003, 2002 

International Travel Trade Forecasts: Includes current quarter data and projections for the following two quarters.

Travel Trade Barometer Market 2009  2010 2011 2012 2013
Canada Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Germany  Q1 Q2 Q3 Q4    Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Japan Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Mexico Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
UK Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
China      Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4


Lodging Data

Historical lodging reports are no longer available on this site. Please contact Smith Travel Research if you would like to inquire about historical data: (615) 824-8664.

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An Economic Engine

Visitors spent a projected $117.5 billion in California in 2014, providing $9.3 billion in state & local tax revenue.

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