California Statistics & Trends

The links on this page will take you to current and archived versions of the same reports that can be found on the Find Research home page.  To easily access all of the most recent reports you can return to the home page by clicking here.

The California Facts

Provides economic and demographic snapshots of California's 58 counties and a comprehensive statewide snapshot. Click the link to view this report on California Travel Impacts by County - 1992-2010.

Economic Impact of Travel in California

Total direct travel spending in California was $106.4 billion in 2012, a 4.5 percent increase from 2011 spending. Travel spending in California directly supported 917,000 jobs, with earnings of $32.3 billion. Travel spending generated the greatest number of jobs in accommodations and food service (541,000 jobs) and arts, entertainment and recreation (226,000 jobs), and ).

Travel spending in 2012 generated $2.5 billion in local taxes and $4.1 billion in state taxes. 

Full report:  2012 California Travel Impacts by County 1992-2011 , by Dean Runyan Associates, April 2013

Detailed tables on travel-generated spending, employment, earnings, and tax receipts in California for 2010 and for each of its 58 counties from 1992 through 2010.                 

Prior Years:

2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000

Interactive County Travel Impact Reports

Create your own charts and tables showing statewide or specific county travel spending, jobs, and tax impacts. Source: Dean Runyan Associates.

Create Customized Reports Here

Domestic Travel to California

California was the destination for 215.1 million domestic person-trips in 2012.  A person-trip is defined as a visitor trip made to a specific location and does not tally multiple stops within the specified location on a single trip.  Whereas in previous years, Visit California has reported domestic travel in person-stays, which is defined as a visitor trip made to a specific locale within the state, thus allowing a single person to be counted multiple times on a single trip.

77.5% of California's domestic leisure visitors in 2012 were residents of California.  Top states for in-bound leisure travel were Arizona (3.1%), Nevada (2.5%), Texas (1.7%), Washington (1.6%), Oregon (1.3%) and New York (1.1%).

Full report: 2012 Domestic Travel to California, Source: TNS TravelsAmerica, 2012

Full year-end reports on travel to and within California by California residents and out-of-state residents. Includes visitor volumes (for years 2004-2009), trip characteristics, visitor origins and demographics.  These reports have been compiled by D.K. Shifflet & Associates Ltd.

Prior Years:

2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004 

International Travel to California

14.1 million international visitors traveled to California in 2011.  Approximately 6.2 million were from overseas origins, 6.4 million were from Mexico and 1.5 million were from Canada. 

California's top overseas markets in 2011 were the United Kingdom (702,000), Australia (563,000), Japan (561,000), China (517,000), France (443,000), Germany (423,000), South Korea (410,000), India (194,000) and Italy (178,000).

Full report: Overseas and Mexican Visitors to California, 2011 (Full Report ) by CIC Research Inc., August 2012. 

Full year-end reports detailing visitor profiles and trip characteristics of travel to California from top overseas markets and for Mexican air travelers. 

Prior years:

2010, 2009, 2008, 2007, 20062005, 2004, 2003, 2002 

International Travel Trade Forecasts: Includes current quarter data and projections for the following two quarters.


Travel Trade Barometer Market 2009  2010 2011 2012 2013
Canada Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Germany  Q1 Q2 Q3 Q4    Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Japan Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Mexico Q1 Q2 Q3 Q4   Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
UK Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4  Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
China      Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4



 Lodging Data

Historical lodging reports are no longer available on this site. Please contact Smith Travel Research if you would like to inquire about historical data: (615) 824-8664.

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