California Statistics & Trends

Economic Impact of Travel in California

Projected 2014 Highlights (source: Dean Runyan Associates)

  • Total direct travel spending in California was $117.5 billion in 2014, a 3.6% increase from 2013.
  • Travel spending in California directly supported 1,027,000 jobs, with earnings of $38.1 billion.
  • Travel spending in 2014 generated $4.2 billion in local taxes and $5.1 billion in state taxes. 

View the complete California Travel Impacts 1992-2014p report by Dean Runyan Associates

View previous years: 2013, 2012, 2011, 2010, 2009, 2008, 2007

Interactive County Travel Impact Reports

Create your own charts and tables showing statewide or specific county travel spending, jobs, and tax impacts.

(source: Dean Runyan Associates)

Quarterly Travel Search Trends (nSight)

View the most recent report here: Q3 2015  

View previous reportsQ2 2015Q1 2015, Q4 2014Q3 2014     

Travel & Tourism Forecasts

View the most recent reports below:

Domestic Travel to California

California was the destination for a million domestic person-trips in 2013. A person-trip is defined as a visitor trip made to a specific location and does not tally multiple stops within the specified location on a single trip. In previous years, Visit California reported domestic travel in person-stays, which is defined as a visitor trip made to a specific locale within the state, thus allowing a single person to be counted multiple times on a single trip.

2014 Highlights (source: TNS TravelsAmerica)

  • Approximately 78% of California's domestic leisure visitors in 2014 were residents of California
  • Top states for in-bound leisure travel were:
    • Nevada (3.1%)
    • Arizona (3.0%)
    • Texas (1.5%)
    •  Washington (1.2%)
    • Oregon (1.2%)
    • Illinois (1.02)

View the complete 
2014 Domestic Travel to California report by TNS TravelsAmerica

Full year-end reports on travel to and within California by California residents and out-of-state residents include trip characteristics, visitor origins and demographics.  These reports have been compiled by D.K. Shifflet & Associates Ltd.

View previous years: 20132012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004 

International Travel to California


  • California had 16.5 million international person-trips in 2014 (source: Tourism Economics
    • 7.3 million were from overseas origins
    • 7.6 million were from Mexico
    • 1.6 million were from Canada


View the complete 
2014 Overseas and Mexican Visitors to California report by CIC Research Inc.

Full year-end reports detailing visitor profiles and trip characteristics of travel to California from top overseas markets and for Mexican air travelers. 

View previous years: 20132011, 2010, 2009, 2008, 2007, 20062005, 2004, 2003, 2002 

Lodging Data

Historical lodging reports are no longer available on this site. Please contact Smith Travel Research if you would like to inquire about historical data: (615) 824-8664.

Community Research Forum

Discuss latest research, ask a question and join the conversations.

Visit Community

Research Dashboard

Our monthly report highlights key tourism industry indicators to help you plan.

Subscribe Today

Have a Research Question?

Our Research Department is here to answer your travel industry questions with qualified research.

Ask Here

Industry Liaison Program

Meet your liaison and discover new ways to market your business.

Learn More

An Economic Engine

Visitors spent a projected $117.5 billion in California in 2014, providing $9.3 billion in state & local tax revenue.
Thank you to our Golden State Sponsors:
MeringCarson American Express Sunset