California Statistics & Trends

California Tourism Facts and Figures

2015 Travel Impacts (source: Dean Runyan Associates)

  • Total direct travel spending in California was $122.5 billion in 2015, a 3.4 percent increase from 2014
  • Travel spending in California directly supported 1,064,000 jobs, with earnings of $41.3 billion
  • Travel spending in 2015 generated $4.6 billion in local taxes and $5.3 billion in state taxes


2015 Person-trips
(sources: Tourism Economics; US Dept. of Commerce)

  • 263.4 million total person-trips
    • 214.5 million leisure
    • 48.9 million business
  • 246.3 million domestic person-trips
  • 17.0 million international person-trips
    • 7.6 million were from overseas origins
    • 7.8 million were from Mexico
    • 1.6 million were from Canada


Projected 2016 Growth 
(sources: Tourism Economics; US Dept. of Commerce)

  • Total visitation for 2016 is forecasted to increase 2.2 percent
    • Domestic travel is forecasted to increase 2.1 percent
    • International travel is forecasted to increase 2.8 percent 
       
  • Total spending for 2016 is forecasted to increase 3.7 percent
    • Domestic spending is forecasted to increase 3.6 percent 
    • International spending is forecasted to increase 4.1 percent 

 


Economic Impact of Travel in California

2015 Highlights (source: Dean Runyan Associates)

  • Total direct travel spending in California was $122.5 billion in 2015, a 3.4% increase from 2014
  • Travel spending in California directly supported 1,064,000 jobs, with earnings of $41.3 billion
  • Travel spending in 2015 generated $4.6 billion in local taxes and $5.3 billion in state taxes


Economic Impact by State, Region & County

View the complete California Travel Impacts 1992-2015p report by Dean Runyan Associates

View previous years: 2014, 2013, 2012, 2011, 2010

Economic Impact by Senate District

Dean Runyan Associates Report from 5.2016 

Economic Impact by Assembly District

Dean Runyan Associates Report from 5.2016

Interactive County Travel Impact Reports

Interactive reporting is available here.



Domestic Travel to California

2015 Highlights (source: TNS TravelsAmerica)

  • Approximately 71% of California's domestic leisure visitors in 2015 were residents of California
  • Top states for in-bound leisure travel were:
    • Arizona (3.3%)
    • Nevada (2.9%)
    • Texas (2.5%)
    • New York (1.9%)
    • Washington (1.7%)
    • Oregon (1.5%)
    • Illinois (1.4%)


View the complete 
2015 Domestic Travel to California report by TNS TravelsAmerica

Full year-end reports on travel to and within California by California residents and out-of-state residents include trip characteristics, visitor origins and demographics.  These reports have been compiled by D.K. Shifflet & Associates Ltd.

View previous years: 201420132012, 2011, 2010, 2009, 2008, 2007

Longhaul Domestic Profile

TNS TravelsAmerica Report from 2015

View previous years: 2014, 2013, 2012

Shorthaul Domestic Profile

TNS TravelsAmerica Report from 2015

View previous years: 2014, 2013, 2012

CA Resident Profile

TNS TravelsAmerica Report from 2015

View previous years: 2014, 2013, 2012



International Travel to California

2015 Highlights (source: U.S. Dept. of Commerce; Tourism Economics)

  • California had 17 million international person-trips in 2015
    • 7.6 million were from overseas origins
    • 7.8 million were from Mexico
    • 1.6 million were from Canada
       
  • California's top overseas markets in 2015 
    • China (1,162,000)
    • United Kingdom (705,000)
    • Australia (610,000)
    • Japan (537,000)
    • France (441,000)
    • South Korea (438,000) 
    • Germany (436,000)
    • India (291,000)
    • Brazil (225,000)
       

2015 California International Visitation and Spending

Bureau of Economic Analysis; Tourism Economics Report from 12.2016

View previous years: 2014, 2013, 2012

2014 Overseas and Mexican Visitors to CA 

CIC Research, Inc. Report from 12.2016

View previous years: 2014, 2013, 2012

Country Profiles - 26 International Markets 

Global travel statistics are available here.

 


Quarterly Travel Search Trends (nSight)

View the most recent report here: Q1 2016  

View previous reports: Q4 2015Q3 2015Q2 2015Q1 2015, Q4 2014Q3 2014     



Travel & Tourism Forecasts

Statewide and regional travel and tourism forecasts are available here.

 


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An Economic Engine

Visitors spent a projected $122.5 billion in California in 2015, providing $9.9 billion in state & local tax revenue.

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