Year in Review FY25/26
Read about industry-led accomplishments and strategy from the past year
California Pavilion at IMM 2027
Receive a California discount and join the delegation at America's largest travel media conference
The California Now Network
Reach millions of potential travelers through various digital, podcast and print platforms
Influencer road trips shape 2027 California Road Trips Guide
Visit California hosted a diverse group of influencers on road trips across the state
Market spotlight: Canada
A snapshot of California’s market performance, competitive landscape and Visit California programs in Canada
Driving demand for California travel
Get involved
Leverage content, research and networking initiatives that put California’s tourism industry first.
Led by California’s tourism industry
Newsroom
Stay up to date on the latest industry headlines
CEO Update: So much on the horizon
Market spotlight: Canada
Study mission builds momentum for California’s Slow Food movement
New film shows travelers how to Highway 1 respectfully and responsibly
Wine country media visit generates Food & Wine coverage
Australia Trade and Media Mission builds momentum for California tourism
