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Part of the VCA "Let's Play"/"Snow" March 2024 shoot. Shot at Palisades Lake Tahoe in Lake Tahoe, CA by Corey Rich/Brand New Pictures and The Shipyard. Two skiers shred the slopes. The photo is taken from behind the skiers, and a big puff of snow flies into the air behind them.
Visit California at TravMedia's International Media Marketplace in New York City on January 22, 2026.
A car drives down a coastal highway. The passenger and their dog stick their heads out the windows. Shot was taken as part of the 2024 Road Trips Up Around the Bend/Playful Journeys Brand campaign shoot.
Publication cover mockup with background for Visit California's FY 26/27 printed California Road Trips.
Stock image by LeoPatrizi taken in Venice Beach, CA, in April 2018. 4 friends roller-skate along Venice Beach in Santa Monica, CA during sunset.

Year in Review FY25/26

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California Pavilion at IMM 2027

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Marketing Strategic Framework FY26/27

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Catch a ride with Josh Meyers in the 2026 California Road Trips Guide

This year’s guide captures what makes California road trips unforgettable.
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Otona Muse partnership inspires Japanese travelers to discover California
Market spotlight: Australia
Visit California launches redesigned Media Center
'California Games' preview California's global sporting decade in London
TV Azteca series leverages World Cup spotlight to inspire future travel
Market spotlight: Nordics
Shot in spring 2023, by The Shipyard/Matthew Turley for the PME campaign. Photo shows a group of professionals talking amongst themselves at the Rady Shell in San Diego.
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Taking a photo of the view in Catalina Island, California on January 18, 2022.
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