Visit California inspires travel, one visitor at a time.

Travel matters

$140.6B

Visitor Spending

1.2M

Jobs

$11.8B

State & Local Tax Revenues

*Statistics reflect the 2018 calendar year. Source: Dean Runyan Associates, Inc.

Program

#CALove

There’s a lot to love about California. This holiday season Visit California wants to share that love by deploying messaging across our paid and owned channels to support small, locally-owned businesses.

Program

Marketing Renewal 2019

Every six years, California's travel industry considers whether to continue the program. In 2013, the latest renewal, 93% of votes were cast in favor of the program.

World-Class Research

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Newsroom

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Vote YES to support the Visit California Marketing Renewal

By Amber Rich
Posted 10 days ago

Voting for the 2019 Marketing Renewal Referendum is open now through Dec. 31. Voters should have received a mailed ballot and email with a link to vote from TrueBallot.

Visit California Showcases Road Trip Republic through Influencer Campaign

By Molly Bloss
Posted 10 days ago

To draw further awareness to California's road trip offerings and the unique itineraries found on the Road Trip Republic platform, Visit California launched an influencer campaign that included eight trips between September and November. The road trips, spanning 10 regions, showcased everything from hidden beaches and taco treks to national parks and family learning adventures.