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Part of the VCA "Let's Play"/"Snow" March 2024 shoot. Shot at Palisades Lake Tahoe in Lake Tahoe, CA by Corey Rich/Brand New Pictures and The Shipyard.
Two skiers shred the slopes. The photo is taken from behind the skiers, and a big puff of snow flies into the air behind them.
Visit California at TravMedia's International Media Marketplace in New York City on January 22, 2026.
Palm Mountain Resort, Palm Springs, CA
Photo from 2026 influencer road trip taken in front of Universal Studios Hollywood.
The Claremont Club & Spa in Berkeley, California on April 11, 2024.

Year in Review FY25/26

Read about industry-led accomplishments and strategy from the past year

California Pavilion at IMM 2027

Receive a California discount and join the delegation at America's largest travel media conference

The California Now Network

Reach millions of potential travelers through various digital, podcast and print platforms

Influencer road trips shape 2027 California Road Trips Guide

Visit California hosted a diverse group of influencers on road trips across the state

Fall board meeting 2026

Visit California’s 2026 fall board meeting will take place Oct. 8, 2026
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