Visit California inspires travel, one visitor at a time.

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$140.6B

Visitor Spending

1.2M

Jobs

$11.8B

State & Local Tax Revenues

*Statistics reflect the 2018 calendar year. Source: Dean Runyan Associates, Inc.

Campaign

California Restaurant Month

Every January is California Restaurant Month, when destinations and restaurants across the state showcase the best of local cuisine.

Campaign

Catch the Winter Wave

Visit California's premier winter campaign, Catch the Winter Wave, brings the state's iconic surf culture to the mountains.

World-Class Research

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Get the 2020 California Visitor's Guide and Official State Map

By Kayla Bell
Posted 15 days ago

Visit California has just published the 2020 California Visitor’s Guide to inspire California travel and help visitor's plan an unforgettable next trip.

ILTM 2019 Recap: The Golden State of Luxury Goes to Cannes

By Aida Osta
Posted 15 days ago

For the fourth consecutive year, Visit California and a delegation of 22 California destinations and tourism industry partners showcased the California luxury to the rest of the world at ILTM Cannes. The team held more than 600 individual appointments with international luxury travel buyers. They forged new commercial relationships and deepened bonds we have with existing partners, extending Visit California's reach into proven and budding luxury markets.