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Part of the VCA "Let's Play"/"Snow" March 2024 shoot. Shot at Palisades Lake Tahoe in Lake Tahoe, CA by Corey Rich/Brand New Pictures and The Shipyard. Two skiers shred the slopes. The photo is taken from behind the skiers, and a big puff of snow flies into the air behind them.
Visit California at TravMedia's International Media Marketplace in New York City on January 22, 2026.
Palm Mountain Resort, Palm Springs, CA
Photo from 2026 influencer road trip taken in front of Universal Studios Hollywood.
The Claremont Club & Spa in Berkeley, California on April 11, 2024.

Year in Review FY25/26

Read about industry-led accomplishments and strategy from the past year
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California Pavilion at IMM 2027

Receive a California discount and join the delegation at America's largest travel media conference
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The California Now Network

Reach millions of potential travelers through various digital, podcast and print platforms
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Influencer road trips shape 2027 California Road Trips Guide

Visit California hosted a diverse group of influencers on road trips across the state
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Fall board meeting 2026

Visit California’s 2026 fall board meeting will take place Oct. 8, 2026
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Marketing effectiveness (FY23-24)
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Market spotlight: China
Influencer road trips shape 2027 California Road Trips Guide
Southern California press trip highlights meetings and events offerings
Otona Muse partnership inspires Japanese travelers to discover California
Market spotlight: Australia
Visit California launches redesigned Media Center
Shot in spring 2023, by The Shipyard/Matthew Turley for the PME campaign. Photo shows a group of professionals talking amongst themselves at the Rady Shell in San Diego.
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Taking a photo of the view in Catalina Island, California on January 18, 2022.
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