Let’s Bring the World to

Visit California inspires travel, one visitor at a time.

Visitor Spending
State & Local Tax Revenues
*Statistics reflect the 2018 calendar year. Source: Dean Runyan Associates, Inc.
Professional cycling teams at the 12th annual Amgen Tour of California.
ILTM 2019 Recap: The Golden State of Luxury Goes to Cannes

By Aida Osta
Posted 8 days ago

For the fourth consecutive year, Visit California and a delegation of 22 California destinations and tourism industry partners showcased the California luxury to the rest of the world at ILTM Cannes. The team held more than 600 individual appointments with international luxury travel buyers. They forged new commercial relationships and deepened bonds we have with existing partners, extending Visit California's reach into proven and budding luxury markets.

2020 Outlook Forum

February 2020 | Starting at $999


France Sales Mission 2020

March 2020 | Starting at $2,500


ITB Berlin

March 2020 | Starting at $3,500


Scandinavian Sales Days 2020

March 2020 | Starting at $1,500

VisitCalifornia Image
“With a truly global marketing program that is constantly in motion, Visit California never stops spreading the California Dream around the world.”
James Bermingham | EVP of Operations
Montage International
Industry Leadership

Leading California Forward

Visit California's industry-led Commission comprises
leaders from all corners of the Golden State's travel landscape.