Visit California inspires travel, one visitor at a time.

Travel matters

$140.6B

Visitor Spending

1.2M

Jobs

$11.8B

State & Local Tax Revenues

*Statistics reflect the 2018 calendar year. Source: Dean Runyan Associates, Inc.

Program

Crisis Response

Crisis is universal — and inevitable. When facing crises, such as the coronavirus (COVID-19) outbreak, Visit California takes a number of steps to assess the extent of crisis and media coverage, and connect affected industry members with resources and experts.

Program

Destination Stewardship

More people are traveling than ever before, and the tourism industry’s long-term viability depends on its ability to protect, preserve and promote the traveler experience.

World-Class Research

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Newsroom

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CEO Update: Dream and Deliver

By Caroline Beteta
Posted 30 days ago

Amid a challenging and changing global landscape, nearly 800 travel industry leaders gathered at Outlook Forum 2020 in San Diego to set a vision to ensure California’s travel industry continues to thrive.

Webinar and Discounts: UberMedia Geolocation Data for the Tourism Industry

By Heather Huckeba
Posted 30 days ago

Mobile-location data is an additional tool for destinations to use to gain insights about visitors. Through Visit California’s new partnership with UberMedia, a range of discounted data and insights options are available to tourism industry partners.