Research Dashboard

Travel Indicators Summary

U.S. economic indicators again remained generally positive in April except for consumer sentiment. Sentiment dropped sharply for a fourth month in a row.
Economic-related sentiment among U.S. travelers continued to turn more negative in April, but travel-related sentiment remained positive. The indicators point to the likelihood U.S. consumers will continue to travel but may adjust their travel budgets relative to their economic concerns.
With the calendar shift of Easter to April, lodging demand was stronger this month relative to March as holiday travel shifted to the current reporting month. Room revenue was up a solid 5% year-to-date with every region of the state showing revenue growth through the first four months of the year.
The calendar shift contributed to a nearly 3% year-over-year increase in non-resident arrivals from priority markets through California’s ports of entry in April 2025. Arrivals rose in 9 of the 13 priority markets, led by strong gains from Mexico, Italy, and the UK, while Canada, France, Germany, and Japan recorded declines.

Source: Visit California and third-party data sets