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2025 Economic Impact of Travel
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Travel Indicators Summary
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  • In September, U.S. economic conditions softened as inflation rose to 3.7% and job growth slowed to 29,000, while unemployment remained low at 4.2%.
  • Domestic travel sentiment declined year over year, pressured by rising travel and fuel costs, although enthusiasm for future leisure travel remained strong.
  • California’s lodging sector outperformed the nation, supported by a later Labor Day weekend and major conventions, including Dreamforce. RevPAR increased 14.3% year over year, compared with 11.0% nationally.
  • Nonstop seat capacity from priority international markets declined 5.0%, while international nonresident air arrivals grew 1.1%, driven by gains from Asia and North America that offset weakness in Europe and the Middle East.

Source: Visit California and third-party data sets

Visitation and Spend Forecast

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Total annual travel spending & visitation

Source: Tourism Economics

State and Regional Lodging Forecast

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Occupancy forecast

Source: Tourism Economics

Lodging Performance

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Hotel Occupancy

Source: CoStar

Airlift

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Nonstop seats to California

Source: Cirium

International Arrivals

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Nonresident arrivals at California ports of entry

Source: NTTO, CIC Research

Airport Passenger Traffic

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Airport Passenger Traffic by Month

Source: Individual Airports

International Market Share

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Spending and share in 2025

Source: Tourism Economics

Resident Sentiment

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Resident perception of travel & tourism

Source: Omnitrak