Research Dashboard

2025 Economic Impact of Travel

Travel Indicators Summary

In July U.S. macroeconomic indicators showed further signs of stabilization as inflationary pressures eased and retail fuel prices continued to decline.
Domestic traveler sentiment remained generally resilient in July, supported by strong excitement for travel and consistent long-term financial optimism.
California’s lodging sector posted strong performance in July, driven by peak summer vacation demand and robust average daily rate (ADR) gains across major tourism regions.
International non-resident air arrivals to California ports of entry contracted 3.4% in July. Double-digit arrival growth from Mexico (+12.9%) alongside solid gains from Japan (+9.1%), the U.K. (+3.5%), and China (+0.2%) provided key growth.

Source: Visit California and third-party data sets