Global Leveraged Media Co-op

Visit California offers domestic and international advertising-supported programs to help inspire more of your target audience to enter new markets. Expand your reach with matching dollars, steeply discounted negotiated advertising rates and co-branding with Visit California’s high-visibility campaigns. Programs have a low minimum buy-in and offer access to marketing channels that would otherwise be out of reach for smaller organizations.

• Save money
  Access premium inventory of media partners at discounted ad rates and secure matching dollars in select programs.
• Increase brand visibility
  Co-brand with Visit California’s high-spend, high-visibility global campaigns to increase advertising frequency, reach and effectiveness.
• Access premium advertising channels
  Gain access to top-tier media platforms through Visit California’s existing relationships that might otherwise be inaccessible.

Cooperative ad purchasing and co-branding lowers costs and increases campaign visibility beyond what any one organization can achieve alone. Through coordinated advertising, Visit California and Brand USA — America’s destination marketing organization — can deliver access and discounted rates to the largest marketing platforms.