Global leveraged media co-op

Visit California offers domestic and international advertising-supported programs to help inspire more of your target audience, enter new markets and expand your reach.

Tourism businesses and destinations are eligible for matching dollars, steeply discounted negotiated advertising rates and co-branding with Visit California’s high-visibility campaigns. Programs have a low minimum buy-in and offer access to marketing channels that would otherwise be out of reach for smaller organizations.  

In FY24/25, the program offered $890,000 matching dollars and generated a 2.2X ROI for participants!

• Maximize your ad budget
  Access premium inventory of media partners at discounted ad rates and secure matching dollars in select programs.
• Increase brand visibility
  Co-brand with Visit California’s high-spend, high-visibility global campaigns to increase advertising frequency, reach and effectiveness.
• Access premium advertising channels
  Gain access to top-tier media platforms through Visit California’s existing relationships that might otherwise be inaccessible.