Global Leveraged Media Co-op
Enhance your business or destination advertising with matching dollars, discounts and co-branded creative
Ongoing
Overview
Visit California offers domestic and international advertising-supported programs to help inspire more of your target audience, enter new markets and expand your reach.
Tourism businesses and destinations are eligible for matching dollars, steeply discounted negotiated advertising rates and co-branding with Visit California’s high-visibility campaigns. Programs have a low minimum buy-in and offer access to marketing channels that would otherwise be out of reach for smaller organizations.
In FY24/25, the program offered $890,000 matching dollars and generated a 2.2X ROI for participants!
Ways to engage
Registration open
Apply now for the media flight ending June 30, 2026
Learn more about the domestic and international offerings
Learn more about co-branded campaigns
FY24/25 program metrics
$4.6M
Investment
376M
Total global impressions
55
Industry participants
Key benefits
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Maximize your ad budgetAccess premium inventory of media partners at discounted ad rates and secure matching dollars in select programs.
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Increase brand visibilityCo-brand with Visit California’s high-spend, high-visibility global campaigns to increase advertising frequency, reach and effectiveness.
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Access premium advertising channelsGain access to top-tier media platforms through Visit California’s existing relationships that might otherwise be inaccessible.
In FY24/25, participants received:
$890K
Matching dollars
2.2x
Return on investment
