TravelMattersCA.com

Overview

Travel and tourism is one of the most vibrant engines of economic growth in California — which has the fifth-largest economy in the world. In 2023, the state’s tourism economy continued to grow year over year, with travelers infusing $150.4 billion into California’s economy. This spending generated $12.7 billion in local and state tax revenue and supported 1.2 million jobs for Californians, which strengthened communities all over the state.

Visit California and the state's tourism industry have successfully spread the California brand around the world and will continue to support the state’s economic vitality by promoting California as The Ultimate Playground and a premier tourism destination.

Why Travel Matters

• Tourism is California’s economic engine
  Tourism is state’s largest export, generating more revenue than agriculture.
• Tourism creates jobs
  Tourism is one of the state’s largest employers, creating lasting careers that support local economies.
• Tourism preserves the Golden State
  Tourism industry invests heavily in preserving local cultures and the environment.
• Visit California increases and improves tourism
  Industry-funded, industry-led marketing organization drives visitation and spearheads stewardship initiatives.