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Travel Indicators Summary
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  • U.S. economic indicators remained generally positive in February, with one key exception: consumer sentiment. Sentiment dropped sharply, falling 9% from January, as consumers’ inflation expectations increased.
  • Despite negative consumer sentiment about the overall economy, travel sentiment remained positive in February—indicating that consumers still plan to prioritize leisure travel in their budgets.
  • Lodging demand was a relative bright spot for the industry with 4% growth in February. Key performance indicators—including occupancy, average daily rate (ADR), and revenue per available room (RevPAR)—also outperformed both 2024 levels and national averages.
  • Despite calendar shifts, international airlift and arrivals declined statewide, with Southern California ports seeing steeper drops—likely due to wildfires and political factors affecting visitation.

Source: Visit California and third-party data sets

Visitation and Spend Forecast

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Total annual travel spending & visitation

Source: Tourism Economics

State and Regional Lodging Forecast

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Occupancy forecast

Source: Tourism Economics

Lodging Performance

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Hotel Occupancy

Source: CoStar

Airlift

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Non-stop seats to California

Source: Cirium

International Arrivals

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Non-resident arrivals at California ports of entry

Source: NTTO, CIC Research

Airport Passenger Traffic

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Airport Passenger Traffic by Month

Source: Individual Airports

International Market Share

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Spending and share in 2023

Source: Tourism Economics

Resident Sentiment

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Resident perception of travel & tourism

Source: Omnitrak