Research Dashboard
2025 Economic Impact of Travel
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Travel Indicators Summary
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- In June U.S. economic conditions improved as inflation eased to 3.5%, gas prices declined, and the labor market remained stable despite slower job growth.
- Domestic travel sentiment rebounded in June, with Americans maintaining strong interest in leisure travel despite cost concerns.
- California lodging performance strengthened, with statewide hotel RevPAR up 13.2%, outperforming the U.S. average, while short-term rentals grew 8.4%.
- World Cup activity supported travel demand, boosting hotel performance and contributing to gains from key international markets, including Australia (+10%) and Japan (+18.9%).
Source: Visit California and third-party data sets
Visitation and Spend Forecast
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Total annual travel spending & visitation
Source: Tourism Economics
State and Regional Lodging Forecast
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Occupancy forecast
Source: Tourism Economics
Lodging Performance
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Hotel Occupancy
Source: CoStar
Global Market Profiles
Airlift
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Non-stop seats to California
Source: Cirium
International Arrivals
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Non-resident arrivals at California ports of entry
Source: NTTO, CIC Research
Airport Passenger Traffic
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Airport Passenger Traffic by Month
Source: Individual Airports
International Market Share
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Spending and share in 2025
Source: Tourism Economics
Resident Sentiment
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Resident perception of travel & tourism
Source: Omnitrak