Research Catalog
Make data-driven decisions with comprehensive California travel and tourism research.
Overview
Visit California is committed to equipping tourism partners with robust, data-driven insights to navigate the complexities of California’s tourism industry. With an annual research investment of over $2 million, Visit California provides the industry with highly curated and regularly updated reports on economic impact and tourism insights from trusted research partners.
These reports cover key performance indicators across sectors, from air travel to lodging, offering actionable insights for industry partners looking to optimize visitor engagement and understand market dynamics. By keeping pace with consumer sentiment, economic shifts, and forecast trends, Visit California's research supports informed decision-making and reinforces California’s position as a premier travel destination.
Research dashboard
Visit California's research reports, at a glance
