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Aerial view of the iconic Hollywood Sign atop of the Los Angeles Hollywood hills overlooking the city.
South Coast Plaza, Costa Mesa, CA
A mailman jumps into the air in San Francisco to touch a large, colorful beach ball. His package cart is next to him, and a couple envelopes have been tossed int he air next to him. San Francisco and the bay are in the background. Captured as part of the "Let's Play" production.
Multiple hot air balloons fly above vineyards in Napa, CA along with a bunch of bubbles

Visit California welcomes Canadian travelers

New campaign celebrates our shared history
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Visitation and Spend Forecast

A five-year outlook on visitation and spending in California
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The Ultimate Playground

Inspiring travelers to play in the Golden State
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Regional Strategic Tourism Plans

A comprehensive initiative designed to help businesses and communities
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Driving demand for California travel

Marketing effectiveness (FY23-24)
$31.5 billion incremental spend
Visitor spending to tourism businesses across the state
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The Ultimate Playground (FY23-24)
92.7 million households reached
Bringing travelers to your business
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VisitCalifornia.com (FY23-24)
3 million handoffs to partner websites
Sending leads your way
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California Festival in Tokyo Blends Culture, Cuisine and Adventure
NBA House Mumbai Brings Golden State Spirit to India
Weibo Names California One of Its Most Influential Outbound Destinations
Visit California strengthens European ties
Visit California releases final Regional Strategic Tourism Plans
California’s culinary stars shine bright at 2025 MICHELIN Guide Ceremony
Shot in spring 2023, by The Shipyard/Matthew Turley for the PME campaign. Photo shows a group of professionals talking amongst themselves at the Rady Shell in San Diego.
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Taking a photo of the view in Catalina Island, California on January 18, 2022.
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