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Temecula - Hot Air Balloons

A man jumps high into the air. He is wearing swim trunks and an unbuttoned tropical shirt. Multiple palm trees are in the background.

Rental Car pick-up. Road Trip, Palm Springs, CA

New road trips spot launched

Drive “Up Around the Bend”

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Regional Strategic Tourism Plans

A comprehensive initiative designed to help businesses and communities

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The Ultimate Playground

Inspiring travelers to play in the Golden State

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Travel in the Time of Tariffs

Join this important conversation with President & CEO Caroline Beteta

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Driving demand for California travel

Marketing effectiveness (FY23-24)

$31.5 billion incremental spend

Visitor spending to tourism businesses across the state

The Ultimate Playground (FY23-24)

92.7 million households reached

Bringing travelers to your business

VisitCalifornia.com (FY23-24)

3 million handoffs to partner websites

Sending leads your way

Get involved

Leverage content, research and networking initiatives that put California’s tourism industry first.

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Access data & insights

Boost your tourism program

More opportunities

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Tourism’s benefit to your region

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travel-related spending

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state and local tax revenue

employment

Newsroom

Stay up to date on the latest industry headlines

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PEOPLE Magazine showcases “Reason to Love California” in special edition

Orange County visits Sacramento HQ to educate staff

California cuisine and conversation impresses at Atlanta Media Dinner

Tourism leaders unite for Visit California’s renewal in 2025

Travel expert reinforces Los Angeles is open

Visit California releases draft Regional Strategic Tourism Plans