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The biennial Poppy Awards recognizes the creativity and effectiveness in tourism marketing. The 2024 Poppy Awards took place on March 12, 2024 at The Westin Rancho Mirage Golf Resort & Spa to close out Outlook Forum 2024. The Best Influencer Campaign award for Business was presented to Mendocino Railway, Skunk Train.
The Visit California Outlook Forum in Los Angeles, California on March 4, 2025.
The Visit California Luxury Forum at Vea in Newport Beach, California on September 17, 2024.
Visit California Global Influencer Advisory Board Meeting in San Diego. The meeting took place Jan. 31-Feb. 2, 2024 following individual Ultimate Playground trips.

Outlook Forum and Winter Board Meeting 2026

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Poppy Awards

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Joy Diversion series celebrates California’s inclusive road trip spirit

Visit California debuted Joy Diversion, a vibrant three-part video series
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Driving demand for California travel

Marketing effectiveness (FY23-24)
$31.5 billion incremental spend
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San Diego County showcases travel story at Sacramento Destination Mixer
Capitol hearings put politics, mega-events and tourism in focus
Beyond Yoga joins Visit California for Northern California escape
Joy Diversion series celebrates California’s inclusive road trip spirit
California hosts Flight Centre’s Global Gathering and Post FAM
Brand USA sales mission engages trade partners in South Korea and Japan
Shot in spring 2023, by The Shipyard/Matthew Turley for the PME campaign. Photo shows a group of professionals talking amongst themselves at the Rady Shell in San Diego.
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Taking a photo of the view in Catalina Island, California on January 18, 2022.
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