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Aerial view of the iconic Hollywood Sign atop of the Los Angeles Hollywood hills overlooking the city.
Stock image by  LeoPatrizi taken in Venice Beach, CA, in April 2018.
4 friends roller-skate along Venice Beach in Santa Monica, CA during sunset.
A mailman jumps into the air in San Francisco to touch a large, colorful beach ball. His package cart is next to him, and a couple envelopes have been tossed int he air next to him. San Francisco and the bay are in the background. Captured as part of the "Let's Play" production.
South Coast Plaza, Costa Mesa, CA
Multiple hot air balloons fly above vineyards in Napa, CA along with a bunch of bubbles

Visit California welcomes Canadian travelers

New campaign celebrates our shared history

Global Leveraged Media Co-op FY 25-26

Boost your marketing with matching dollars from Visit California

The Ultimate Playground

Inspiring travelers to play in the Golden State

Visitation and Spend Forecast

A five-year outlook on visitation and spending in California

Regional Strategic Tourism Plans

A comprehensive initiative designed to help businesses and communities
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Get involved
Leverage content, research and networking initiatives that put California’s tourism industry first.
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Led by California’s tourism industry