Industry Relations
Personalized, region-specific support for California’s tourism businesses
Overview
The Industry Relations program is a strategic initiative designed to unify the state's travel industry by reinforcing California's position as a premier global travel destination. This program offers multiple touchpoints for engagement, including regional liaisons, regional events and conferences, and staff engagements at Visit California headquarters.
Directors of client relations
Directors of client relations are the primary point of contact for industry businesses and organizations. They are regional experts dedicated to supporting local tourism businesses and tourism associations through year-round outreach and by providing in-depth information on ways to engage with Visit California's programs.
Learning about your business or organization is key to keeping local challenges, new developments and community milestones at the forefront of Visit California's program of work. Directors of client relations will identify and share opportunities that provide the most benefit to the region and individual organizations in addition to communicating upcoming events that serve the industry like Visit California's premiere tourism conference Outlook Forum.
Learning about your business or organization is key to keeping local challenges, new developments and community milestones at the forefront of Visit California's program of work. Directors of client relations will identify and share opportunities that provide the most benefit to the region and individual organizations in addition to communicating upcoming events that serve the industry like Visit California's premiere tourism conference Outlook Forum.
Meet your liaison
Directors of client relationsKey benefits
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Personalized supportExpert guidance from your regional liaison deeply familiar with local industry needs and Visit California's extensive resources.
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Networking opportunitiesRegional events and mixers designed to foster connections among industry peers and enhance local tourism efforts.
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Targeted communicationRegion-specific emails about important tourism initiatives and opportunities tailored to benefit your organization.
Speaker's desk
Visit California leadership regularly speaks at engagements to connect with Golden State travel and tourism industry partners and audiences outside the industry. Speeches are tailored to your event and audience. Topics often include local tourism issues, topical issues and the importance of tourism and tourism marketing to the state of California.
Request a speakerDestination mixer program
Mixers provide Visit California’s staff and agency partners with an overview of the travel experiences in destinations across the state. Multiple destinations and businesses within a region share intelligence and marketing updates and generally help Visit California staff promote regional tourism. The events occur three times each year at Visit California’s offices in Sacramento.
Due to the vast wealth of destinations across the state and high interest in the program, Destination Mixer events are booked one year in advance. If you would like to participate, contact Industry Engagement Manager Gohar Manukyan.
