Visit Native California

Visit Native California is a pioneering cultural heritage content marketing program that provides a platform for California's 109 federally recognized tribes and the many more Native Californians who do not yet have that recognition or are unaffiliated. As a major content hub on VisitCalifornia.com, the initiative voices a platform to tell Native stories and to share a wide range of tribal tourism opportunities.

Visit California debuted this first-of-its-kind initiative in 2022, backed by grant funding from the U.S. Economic Development Administration, to honor the state’s cultural heritage. The Visit Native California program is a collaborative content platform. Tribal leaders from across California joined statewide officials and national Native advocates in announcing the Visit Native California platform and sharing with journalists a sampling of the state’s vast array of offerings.

 

 

 

From left: Announcing the new initiative are Director of the Yurok Economic Development Corporation Raymond Bacon, American Indian and Alaska Native Tourism Association CEO Sherry L. Rupert, Visit California President and CEO Caroline Beteta and Agua Caliente Band of Cahuilla Indians Chairman Reid Milanovich.