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California International Market Share in 2024

Tourism Economics

July 16, 2025

Overview

Summary of California's share of international visitation and spending compared to the total U.S. for each of the state's 13 priority international markets.

Major Takeaways

  • In 2024, California captured 46% of all Mexican visitation to the United States, and 40% of all Chinese visitation to the United States.
  • Although California only captured 9% of Canadian visitation to the United States, Canada is still California’s number two international market in terms of visitation.
  • In 2024, California accounted for 53% of all spending by Mexicans in the United States and 22% of all spending by Chinese visitors in the United States.
  • Despite capturing only 18% of Canadian spending in the United States, Canada remains California's second largest international market in terms of spending.
International Visitation and Share in 2024

Source: Tourism Economics

International Spending and Share in 2024
Source: Tourism Economics