Overview
Visit California offers domestic advertising-supported programs to help inspire more of your target audience, enter new markets and expand your reach.
Tourism businesses and destinations are eligible for matching dollars, steeply discounted negotiated advertising rates and co-branding with Visit California. Programs have a low minimum buy-in and offer access to marketing channels that would otherwise be out of reach for smaller organizations.
In FY26/27, the program offered $1.5M matching dollars and generated over 496 million impressions for participants!
Ways to engage
Registration open
Register for the FY26/27 program
Connect with program staff for updates on the FY26/27 program
Learn more about co-branded campaigns
FY25/26 program metrics
$7.6M
Investment
496M+
Total global impressions
58
Industry participants
Key benefits
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Maximize your ad budgetAccess premium inventory of media partners at discounted ad rates and secure matching dollars in select programs.
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Increase brand visibilityCo-brand with Visit California’s high-spend, high-visibility campaigns to increase advertising frequency, reach and effectiveness.
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Access premium advertising channelsGain access to top-tier media platforms through Visit California’s existing relationships that might otherwise be inaccessible.
In FY25/26, participants received:
25%
Matching funds
2.2x
Return on investment
