Committees

Audit committee

Chair

Peter Humig

Vice President of Operations, West Coast

AccorHotels

Member

Michael Dunne

Advisor

Member

Noreen Martin

Advisor

NLJM Investments

Member

Bob Muhs

Vice President, Government Affairs & Counsel

Avis/Budget Group, Inc.

Member

Benjamin Webster

Shareholder

Littler Mendelson PC

Staff

Julie Coker

President & Chief Executive Officer / Director of Tourism

Visit California

Staff

Matthew Sabbatini

Chief Operating Officer

Visit California

Brand and content committee

Chair

Lynn Bruni-Perkins

Executive Vice President & Chief Marketing Officer

San Francisco Travel

Vice Chair

Emily Bird

Area Director of Marketing | Southwest

Marriott International

Member

Dana Allen-Greil

Chief Marketing Officer

Monterey Bay Aquarium

Member

Ilsa Butler

Chief Marketing Officer

Evans Hotels

Member

Molly Cano

Vice President of Marketing

Visit SLO CAL

Member

Andy Chapman

President & Chief Executive Officer

Lake Tahoe Travel

Member

Brian Chuan

Senior Director of International & Domestic Markets

South Coast Plaza

Member

Sybil Crum

Vice President, Marketing & Commercial Strategy

Disneyland Resort

Member

Aman Dhillon

Chief Executive Officer & Co-Founder

Hotel Management Solutions

Member

Sheldon Duncan

Senior Vice President, Destination Marketing & Sales

Universal Studios Hollywood

Member

Linsey Gallagher

President & Chief Executive Officer

Visit Napa Valley

Member

Wendy Haase-Roberts

President & Chief Executive Officer

Travel Santa Ana

Member

Eileen Hanson

Chief Marketing Officer

Los Angeles Tourism

Member

Maggie Lang

Chief Sales & Marketing Officer

The San Francisco Peninsula

Member

David Miller

Chief Marketing Officer

San Diego Zoo Wildlife Alliance

Member

Jeff Morris

Chief Marketing Officer

Visit West Hollywood

Member

Sue O'Shea

Vice President, Marketing

Visit Anaheim

Member

Colleen Pace

Chief Sales & Marketing Officer

Visit Greater Palm Springs

Member

Julie Pastor

Director of Marketing & Communications

LEGOLAND California Resort

Member

Brandi Scaramella

Senior Marketing Manager

LEGOLAND California Resort

Member

Diane Stracuzzi

Vice President, Global Licensing

Pebble Beach Company

Member

Sarah Winters

Vice President, Marketing

Mammoth Lakes Tourism

Member

Michelle Zwirek

Area Director of Sales & Marketing

Omni La Costa Resort & Spa

Staff

Lynn Carpenter

Senior Vice President of Marketing

Visit California

California Welcome Center committee

Chair

Cynthia Easey

Director, International Sales & Marketing

Citadel Outlets

Vice Chair

Anand Patel

President & Chief Executive Officer

Visit Fairfield

Member

Todd Aaronson

Chief Executive Officer

Visit Modesto

Member

Laurie Baker

Tourism Director

Shasta Cascade Wonderland Association

Member

Lori Barnett

Tourism Manager

Ridgecrest Area Convention & Visitors Bureau

Member

Jennifer Brown

General Manager

Outlets at San Clemente

Member

Susan Childers

Visitor Service Manager

Visit Gilroy

Member

Kari Crutcher

Executive Director

Ridgecrest Area Convention & Visitors Bureau

Member

Leslee Gaul

President & Chief Executive Officer

Visit Oceanside

Member

Krystlyn Giedt

Chief Executive Officer

Half Moon Bay Coastside Chamber of Commerce

Member

Andrey Gorbachenko

Destination Services / California Welcome Center Manager

Greater Ontario Convention & Visitors Bureau / Ontario Convention Center

Member

Robert Haswell

Executive Director

Placer County Visitors Bureau

Member

Debbie Hays

Sales & Community Relations

Discover Torrance Visitors Bureau

Member

Frank Johnson

Executive Director

Visit Gilroy

Member

Jennifer Johnston

Chief Executive Officer

Shasta Cascade Wonderland Association

Member

Craig Kaufman

Executive Director

Salinas Valley Tourism & Visitors Bureau

Member

Katrina Kessen

Executive Director

Greater Ukiah Business and Tourism Alliance

Member

Debbie Manning

President & Chief Executive Officer

El Dorado Hills Chamber of Commerce

Member

Tiffany McKenzie

Director of Marketing

Placer County Visitors Bureau

Member

Janelle Meyers

Vice President of Marketing & Communications

Santa Rosa Metro Chamber of Commerce

Member

Sue Muzzin

Vice President PR, Advertising & Integrated Media

Pier 39

Member

Manny Pereida

Senior Marketing Manager

Citadel Outlets

Member

Lydia Petroff

Welcome Center Manager

Visit Oceanside

Member

Linda Poindexter

Director of Operations

Desert Regional Tourism Agency

Member

Nicole Ritthaler

Agent Sales Manager

Big Bus Tours

Member

Jennifer Rodriguez

General Manager

The Outlets at Barstow

Member

Barbara Scott-Blakely

Manager

The Outlets at Barstow

Member

Betsy Truax

Vice President, Community Engagement

Mammoth Lakes Tourism

Member

Rongiet Urquidez

Property Manager & Marketing Director

Cabazon Outlets

Member

Sarah Winters

Vice President, Marketing

Mammoth Lakes Tourism

Member

Kelsie Woodward

Director of Marketing & Communications

Greater Ontario Convention & Visitors Bureau/Ontario Convention Center

Staff

Matthew Sabbatini

Chief Operating Officer

Visit California

Staff

Tori Cruz-Fuchs

Manager

Office of Tourism

CEO Destination Council

Member

Adam Burke

President & Chief Executive Officer

Los Angeles Tourism & Convention Board

Member

Cathy Cartier

President & Chief Executive Officer

Visit SLO CAL

Member

Linsey Gallagher

President & Chief Executive Officer

Visit Napa Valley

Member

Peter Gamez

President & Chief Executive Officer

Visit Oakland

Member

John Hutar

President & Chief Executive Officer

The San Francisco Peninsula

Member

Kathy Janega-Dykes

President & Chief Executive Officer

Visit Santa Barbara

Member

Misti Kerns

President & Chief Executive Officer

Santa Monica Travel & Tourism

Member

Tom Kiely

President & Chief Executive Officer

Visit West Hollywood

Member

Daniel Kuperschmid

President & Chief Executive Officer

San Diego Tourism Authority

Member

John LaFortune

President & Chief Executive Officer

Visit San Jose

Member

Rob O’Keefe

President & Chief Executive Officer

See Monterey

Member

Anna Marie Presutti

President & Chief Executive Officer

San Francisco Travel

Member

Gary Sherwin

President & Chief Executive Officer

Visit Newport Beach

Member

Mike Testa

President & Chief Executive Officer

Visit Sacramento

Member

John Urdi

President & Chief Executive Officer

Visit Huntington Beach

Member

Claudia Vecchio

President & Chief Executive Officer

Sonoma County Tourism

Member

Julie Wagner

Chief Executive Officer

Beverly Hills Conference & Visitors Bureau

Member

Mike Waterman

President & Chief Executive Officer

Visit Anaheim

Member

Scott White

President & Chief Executive Officer

Visit Greater Palm Springs

Member

Scott Wilson

President & Chief Executive Officer

Visit Temecula Valley

Member

Brian Wright

President & Chief Executive Officer

Mammoth Lakes Tourism

Staff

Julie Coker

President & Chief Executive Officer / Director of Tourism

Visit California

Crisis communications task force

Member

Suzi Brown

Vice President, Communications

Disneyland Resort

Member

Audrey Eig

Vice President, Publicity and Public Relations

Universal Studios Hollywood & UPR North America Theme Parks

Member

Paul Garcia

Director of Communications

San Diego Tourism Authority

Member

Scott Gediman

Chief, Media & External Relations Public Affairs Officer

Yosemite Public Information Office

Member

Karna Hughes

Director of Public Relations

Visit Santa Barbara

Member

Joyce Kiehl

Director of Communications

Visit Greater Palm Springs

Executive committee

Chair

Ken Potrock

President, Major Events Integration

The Walt Disney Company

Member

Shuaib Bulhan

Vice President, North Pacific Operations

The Hertz Corporation

Chief Fiscal Officer

Kevin Fat

Chief Executive Officer

Fat Family Restaurant Group

Member

Sandra Fletcher

President

Simco Restaurants Group

Member

Daniel Halpern

President & Chief Executive Officer & Co-Founder

Jackmont Hospitality

Member

Ripton Melhado

Senior Vice President Field Operations

Hyatt Corporation

Member

Dee Dee Myers

Senior Advisor and Director

Governor's Office of Business and Economic Development

Member

Kurt Stocks

President & General Manager

LEGOLAND® California Resort

Staff

Julie Coker

President & Chief Executive Officer / Director of Tourism

Visit California

Staff

Matthew Sabbatini

Chief Operating Officer

Visit California

International committee

Chair

Annie Allen

Vice President of Global Tourism Sales

CityPass, Inc.

Vice Chair

Benjamin Eastman

Senior Director of Tourism Development

San Diego Tourism Authority

Member

Fernando Flores

Senior Vice President of Sales

Universal Studios Hollywood

Member

Ed Fuller

President

Laguna Strategic Advisors

Member

Hubertus Funke

Executive Vice President & Chief Tourism Officer

San Francisco Travel

Member

Bryan Garber

Head of Sales & Strategic Partners, USA

Merlin Entertainment

Member

Sean Keliiholokai

Chief Sales Officer

Visit West Hollywood

Member

Millie Matz

Director of Sales & Marketing

Santa Barbara Hotel Collection

Member

Gary Orfield

Director of Tourism Development

Visit Greater Palm Springs

Member

Bart Peterson

Director of Sales

Lake Tahoe Travel

Member

Kathryn Smits

Senior Vice President, Global Tourism Development

Los Angeles Tourism & Convention Board

Member

Nicky Tang

Asia Pacific Sales Director

Disneyland Resort

Member

Adriel Terbeche

Vice President of Tourism Sales

Visit Anaheim

Member

Jeff van Langeveld

Vice President, International Sales & Marketing

Disney Destinations

Member

Michael Vanderhurst

Vice President, Global Tourism

Mammoth Lakes Tourism

Member

Jonny Westom

Vice President, Business Development

Sonoma County Tourism

Member

Lynn Carpenter

Senior Vice President of Marketing

Visit California

Member

Leona Reed

Vice President of Global Marketing

Visit California

Marketing advisory committee

Chair

Kurt Stocks

President & General Manager

LEGOLAND® California Resort

Member

Annie Allen

Vice President, Global Tourism Sales

CityPass, Inc.

Member

Laurie Baker

General Manager, Chief Executive Officer

Shasta Cascade Wonderland Association

Member

Kevin Bass

General Manager & Vice President

Enterprise Mobility

Member

Emily Bird

Area Director of Marketing | Southwest

Marriott International

Member

Lynn Bruni-Perkins

Executive Vice President & Chief Marketing Officer

San Francisco Travel

Member

Jennifer Buffo

Chief Executive Officer

Pure Luxury Transportation

Member

Shuaib Bulhan

Vice President, North Pacific Operations

The Hertz Corporation

Member

Adam Burke

President & Chief Executive Officer

Los Angeles Tourism & Convention Board

Member

Cathy Cartier

President & Chief Executive Officer

Visit SLO CAL

Member

Ron Cohen

Executive Vice President, Mountain Operations

Alterra Mountain Company

Member

Sybil Crum

Vice President Marketing & Commercial Strategy

Disneyland Resort

Member

Jeff Doane

Chief Commercial Officer

Omni Hotels & Resorts

Member

Sheldon Duncan

Senior Vice President, Destination Marketing & Sales

Universal Studios Hollywood

Member

Cynthia Easey

Director, International Sales & Marketing

Citadel Outlets

Member

Benjamin Eastman

Senior Director of Tourism Development

San Diego Tourism Authority

Member

Kevin Fat

Chief Executive Officer

Fat Family Restaurant Group

Member

Sandra Fletcher

President

Simco Restaurants Group

Member

Linsey Gallagher

President & Chief Executive Officer

Visit Napa Valley

Member

Peter Gamez

President & Chief Executive Officer

Visit Oakland

Member

Nikki Glass

Regional Vice President of Operations West

IHG® Hotels & Resorts, Luxury & Lifestyle Americas

Member

Robert Gleason

President & Chief Executive Officer

Evans Hotels

Member

Kirstin Guinn

Marketing Director

Lake Tahoe Travel

Member

Daniel Halpern

Chief Executive Officer & Co-Founder

Jackmont Hospitality

Member

Eileen Hanson

Chief Marketing Officer

Los Angeles Tourism & Convention Board

Member

Michelle Heston

Executive Regional Director of Public Relations, U.S. West and U.S. East Regions

Fairmont Hotels & Resorts

Member

Peter Humig

Vice President of Operations, West Coast

AccorHotels

Member

John Hutar

President & Chief Executive Officer

The San Francisco Peninsula

Member

Kathy Janega-Dykes

President & Chief Executive Officer

Visit Santa Barbara

Member

Reed Kandalaft

Regional Vice President and General Manager

Four Seasons Hotels & Resorts / Beverly Hills

Member

Kerri Kapich

Chief Operating Officer

San Diego Tourism Authority

Member

John Kelliher

Founder

Grapeline Wine Tours

Member

Misti Kerns

President & Chief Executive Officer

Santa Monica Travel & Tourism

Member

Tom Kiely

President & Chief Executive Officer

Visit West Hollywood

Member

Rebecca Kirkpatrick

Senior Manager, Research & Market Intelligence

Visit Greater Palm Springs

Member

Daniel Kuperschmid

President & Chief Executive Officer

San Diego Tourism Authority

Member

John LaFortune

President & Chief Executive Officer

Visit San Jose

Member

Elvin Lai

President & Chief Executive Officer

Ocean Park Inn

Member

Bridget Legnavsky

President & Chief Executive Officer

Sugar Bowl Corporation

Member

Lori Lincoln

Vice President, Global PR & Media Relations

San Francisco Travel

Member

Joani Lynch

Vice President of Marketing & Sales

Mammoth Resorts

Member

Noreen Martin

Advisor

NLJM Investments

Member

Lisa Mayo

President & Chief Executive Officer

Visit Tuolumne

Member

Ripton Melhado

Senior Vice President Field Operations

Hyatt Corporation

Member

Dee Dee Myers

Senior Advisor and Director

Governor's Office of Business and Economic Development

Member

Rob O'Keefe

President & Chief Executive Officer

See Monterey

Member

Flavia Oliveria

Director of Sales & Travel Trade

Visit Santa Cruz County

Member

Julie Pastor

Director of Marketing & Communications

LEGOLAND® California Resort

Member

Anand Patel

President & Chief Executive Officer

Visit Fairfield

Member

Sima Patel

Chief Executive Officer

Ridgemont Hospitality

Member

Ken Potrock

President, Major Events Integration

The Walt Disney Company

Member

Anna Marie Presutti

President & Chief Executive Officer

San Francisco Travel

Member

Vanessa Puopolo

Vice President

Visit Fresno County

Member

Harold Rapoza

Area Vice President, West

Hilton Worldwide

Member

Stephen Revetria

President

Giants Enterprises

Member

Julius Robinson

Chief Operations Officer Full Service MxM, Western U.S.

Marriott International

Member

Jackie Schaffer

Writer, Director, Producer

Member

John Sheperdson

Senior Vice President Operations - West

Avis Budget Group, Inc.

Member

Gary Sherwin

President & Chief Executive Officer

Visit Newport Beach

Member

Scott Strobl

Executive Vice President & General Manager

Universal Studios Hollywood

Member

Amar Tankha

Regional Vice President of Operations

Sixt Rent A Car, LLC

Member

Chris Tatum

President, Full Service

Aimbridge Hospitality

Member

Mike Testa

President & Chief Executive Officer

Visit Sacramento

Member

John Urdi

President & Chief Executive Officer

Visit Huntington Beach

Member

Claudia Vecchio

Chief Executive Officer

Sonoma County Tourism

Member

Julie Wagner

Chief Executive Officer

Beverly Hills Conference & Visitors Bureau

Member

Mike Waterman

President & Chief Executive Officer

Visit Anaheim

Member

Benjamin Webster

Shareholder

Littler Mendelson PC

Member

Scott White

President & Chief Executive Officer

Visit Greater Palm Springs

Member

Scott Wilson

President & Chief Executive Officer

Visit Temecula Valley

Member

Brian Wright

President & Chief Executive Officer

Mammoth Lakes Tourism

Staff

Julie Coker

President & Chief Executive Officer / Director of Tourism

Visit California

Staff

Lynn Carpenter

Senior Vice President of Marketing

Visit California

Nominating committee

Chair

Kevin Fat

Chief Executive Officer

Fat Family Restaurant Group

Member

Kevin Bass

General Manager & Vice President

Enterprise Mobility

Member

Ed Fuller

President & Chief Executive Officer

Laguna Strategic Advisors

Member

Terry Lewis

Area Vice President, Operations

Hilton Worldwide

Member

Noreen Martin

Advisor

NLJM Investments

Member

Sima Patel

Chief Executive Officer

Ridgemont Hospitality

Staff

Julie Coker

President & Chief Executive Officer / Director of Tourism

Visit California

Staff

Matthew Sabbatini

Chief Operating Officer

Visit California

Public relations committee

Chair

Michelle Heston

Executive Regional Director of Public Relations, U.S. West & U.S. East Regions

Fairmont Hotels & Resorts

Vice Chair

Lori Lincoln

Vice President, Global PR & Media Relations

San Francisco Travel

Member

Stephen Andrews

Vice President of Marketing & Sales

Passport Resorts

Member

Shelby Bartemes

Senior Vice President, Global Communications

Los Angeles Tourism & Convention Board

Member

Sara Copping

Executive Director

Visit Buena Park

Member

Julie Estrada

Public Relations Director North America

Merlin Entertainments

Member

Paul Garcia

Director of Communications

San Diego Tourism Authority

Member

Scott Gediman

Chief, Media & External Relations Public Affairs Officer

Yosemite Public Information Office

Member

Christina Glynn

Communications Director & Film Commissioner

Visit Santa Cruz County

Member

Meg Heinen

Media Relations Director

CityPASS

Member

Karna Hughes

Director of Public Relations

Visit Santa Barbara

Member

Joyce Kiehl

Director of Communications

Visit Greater Palm Springs

Member

Norma Marlowe

Director of Public Relations

Visit Temecula Valley

Member

Lauren Salisbury

Vice President of Communications

Santa Monica Travel & Tourism

Member

Tracy Spahr

Director of Public Relations

SeaWorld San Diego

Member

Lindsay Swanson

Vice President of Communications

Visit Anaheim

Member

Birgitt Vaughan

Director of Public Relations

Sonoma County Tourism

Member

Frances Wong

Director of Marketing, Communications & Global Media Relations

Visit San Jose

Staff

Angie Pappas

Vice President of Communications

Visit California

Research committee

Chair

Vanessa Puopolo

Vice President

Visit Fresno County

VICE CHAIR

Rebecca Kirkpatrick

Senior Manager, Research & Market Intelligence

Visit Greater Palm Springs

Member

Brett Allor

Vice President, Market Strategy & Research

San Francisco Travel

Member

Jennifer Avery

Senior Vice President, Strategy & Insights

Universal Destinations & Experiences

Member

Ashley Burella

Director, Strategy & Insights - Merlin Entertainments, North America

LEGOLAND California Resort

Member

John Picou

Director of Business Intelligence

Visit Anaheim

Member

Jody Franklin

Tourism & Travel Trade Director

Choose Folsom

Member

Jerusha Greenwood, Ph.D.

Professor & Vice Chair, Academic Senate College of Agriculture, Food & Environmental Sciences, Experience Industry Management

Cal Poly, San Luis Obispo

Member

Nate Kelley

Director of Research

San Diego Tourism Authority

Member

Cindy Lee

Business Intelligence & Tourism Insights Manager

Visit Pasadena

Member

Leslie Miller

Manager, Data & Insights

Visit Napa Valley

Member

Narine Moradian

VP of Consumer Insight, Measurement and Analytics

Disney Experiences

Member

Aaron Nissen

Vice President & Business Intelligence Engineer

Los Angeles Tourism & Convention Board

Member

Allie Nordby

Research and Data Systems Manager

Sonoma County Tourism

Member

Olivia Amber

Marketing Research & Data Analyst

Mammoth Lakes Tourism

Staff

Lynn Carpenter

Senior Vice President of Marketing

Visit California

Rural committee

Chair

Lisa Mayo

President & Chief Executive Officer

Visit Tuolumne

Vice Chair

Flavia Oliveira

Director of Sales & Travel Trade

Visit Santa Cruz County

Member

Todd Aaronson

Chief Executive Officer

Visit Modesto

Member

Paul Amend

Sales & Marketing Manager

Big Sur Lodge

Member

Laurie Baker

Chief Executive Officer

Shasta Cascade Wonderland Association

Member

Julie Benbow

Executive Director

Humboldt County Visitors Bureau

Member

Freddy Bi

President & Chief Executive Officer

Discover Inland Empire

Member

Lynette Braillard

Agency of Record

Visit Del Norte County

Member

Lorraine Chapman

Director of Tourism, Advocacy & Industry Relations

Greater Ontario California

Member

Brian Fisher

Executive Director

Lake County CA Tourism District

Member

Amy Herzog

Executive Director

Visit Carmel

Member

Joyce Kiehl

Director of Communications

Visit Greater Palm Springs

Member

Michael Krouse

President & Chief Executive Officer

Greater Ontario California

Member

Lisa May

Tourism Director

Shasta Cascade Wonderland Association

Member

Rhonda Salisbury

Chief Executive Officer / Film Commissioner

Visit Yosemite Madera County

Member

Terry Selk

Executive Director

Yolo County Visitors Bureau

Member

Juraj Sojka

Director of Tourism

Visit Lake Tahoe

Member

Jennifer Talt Lundin

Marketing Manager

Ventura Port District

Member

Michael Vanderhurst

Vice President, Global Tourism

Mammoth Lakes Tourism

Member

Kathy Vreeland

Executive Director

Discover Buellton

Member

Ellen Bergstone Wasil

Director of Marketing & Creative

Yosemite Mariposa County

Staff

Lynn Carpenter

Senior Vice President of Marketing

Visit California

Snow committee

Chair

Joani Lynch

Vice President of Marketing & Sales

Mammoth Resorts

Vice Chair

Kirstin Guinn

Marketing Director

Lake Tahoe Travel

Member

Jackie Calvert

Director of Tourism Management

Visit Truckee-Tahoe

Member

Bridget Legnavsky

President & Chief Executive Officer

Sugar Bowl Resort / Royal Gorge Cross Country

Member

Stuart Maas

Senior Director of Marketing & Business Development

Lake Tahoe Visitors Authority

Member

John McColly

Chief Marketing Officer

Mountain High Resort

Member

Tucker Norred

Director of Marketing

Boreal Mountain, Woodward Tahoe & Soda Springs

Member

Matt Peterson

Vice President of Marketing

Palisades Tahoe

Member

Travis Scott

Chief Executive Officer

Visit Big Bear

Member

Juraj Sojka

Director of Tourism

Visit Lake Tahoe

Member

John Urdi

President & Chief Executive Officer

Visit Huntington Beach

Staff

Lynn Carpenter

Senior Vice President of Marketing

Visit California