Team Visit California

An industry-led organization

Visit California’s global marketing program is guided by a board of industry leaders from every tourism sector and is representative of California’s 12 tourism regions. Additionally, more than a dozen industry-led committees report into the Marketing Advisory Committee and board of directors to support the entire state tourism industry.

As president and CEO, Caroline Beteta leads a team of dedicated Sacramento headquarters staff. The team is laser-focused on keeping California top of mind as a premier travel destination through marketing programs that maximize return on the industry’s investment. HQ is supported by 13 international offices as well as directors of client relations who work one-on-one with businesses in individual California regions.