Overview
Visit California is inviting partners to join a California FAM experience tied to the FIFA World Cup 2026. Anchored by the Australia vs. Paraguay match in Northern California, this curated journey highlights the state’s diverse destinations and multi-stop travel possibilities.
This FAM provides partners the chance to showcase California’s offerings directly to trade and media, strengthening relationships and generating future visitation opportunities from key international markets.
Ways to engage
Registration open
Submit your interest for Kicks & Sips by April 17
Key benefits
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Australian Trade Engagement & Sales ActivationEquip frontline agents with targeted training and a compelling FIFA-led selling hook to drive incremental California bookings.
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Strategic Airline AlignmentStrengthen Delta’s preferred carrier positioning while stimulating high-yield international and intra-state air sectors.
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Ultimate Playground PositioningLeverage World Cup momentum to reinforce California as the Ultimate Playground — showcasing value through compact diversity, regional exploration and abundance beyond match day.
$1M
FY25/26 Australia market investment
$1.3B
Australia visitor spending in 2024
Australia Market Profile
The market profile report contains three sections:
- Market landscape section offers a look at spending forecasts, arrivals and airlift to California.
- Audience insights includes data on travel behaviors and accommodations and booking preferences.
- California traveler and trip details includes data on leisure travelers’ airline reservations and top U.S. visited destinations.
