Club California Japan

As the Japan market's keystone training platform, the Club California program rides into 2025/26 as the main vehicle to inspire and engage with the travel trade.

Powered by Visit California’s "Road Trips" promotion, the training series brings its popular format, featuring three live events in Tokyo and Osaka, along with a webinar component that expands reach to a national audience.

Each live event attracts over 110 tour operators and key travel trade media with a diverse partner lineup featuring 12-16 California destination and product partners. Webinars also anticipate over 100 participants tuning in live for each session.

As a partner, you’ll have the opportunity to highlight your region through presentations and guest engagement activities, inclusion in e-directory, and offer small giveaways and door prizes. Destination and product visuals will also be integrated into venue elements to enhance visibility.

• Inspire key travel advisors
  Invited advisors have large clientele and participate in an immersive event with high production values and engaging networking.
• Expert in-market support
  Visit California’s international offices are headed by leading in-market travel experts with deep industry and media connections.
• Affordable international marketing
  Generate bookings by many potential visitors by inspiring a small number of influential travel advisors.
• Visit California’s global investments
  Visit California’s global investments increase mindshare in markets, increasing overall visitation.