Club California Japan

A cornerstone training program in the Japan market, Club California is an interactive educational platform designed to engage and motivate Japanese tour operators to develop California tour product in new ways and educate front-line travel agents amongst an inspirational event backdrop.

Carrying inspiration from  Visit California’s road trips campaign, the training series builds on its popular format with two live events across Tokyo and Osaka, and complemented by a webinar component that extends the program’s reach to a national audience.

Each live event attracts over 110 tour operators and key travel trade media with a diverse partner lineup featuring 12-16 California destination and product partners. Webinars also anticipate over 100 participants tuning in live for each session.

Partners will have the opportunity to highlight your destination or product through presentations and guest engagement activities, inclusion in e-directory, and offer small giveaways and door prizes. Destination and product visuals will also be integrated into venue elements to enhance visibility.

• Inspire key travel advisors
  Invited advisors have large clientele and participate in an immersive event with high production values and engaging networking.
• Expert in-market support
  Visit California’s international offices are headed by leading in-market travel experts with deep industry and media connections.
• Affordable international marketing
  Generate bookings by many potential visitors by inspiring a small number of influential travel advisors.
• Visit California’s global investments
  Visit California’s global investments increase mindshare in markets, increasing overall visitation.