Club California Canada

Club California is Visit California’s trade training platform designed to deepen destination knowledge and strengthen relationships with travel advisors. The Canada June 2026 edition will take place in Toronto so California partners can connect directly through an engaging and interative session with top-tier Canadian luxury travel advisors.

Canada is a key market for California, driven by strong air connectivity, high repeat visitation and travelers seeking diverse, only-in-California experiences across multiple regions of the state. Canadian advisors are confident sellers of the destination, and Club California aims to support them with fresh insights, new product updates and deeper storytelling that strengthens the connection between California and Canadian traveler interests, driving conversion and bookings.

The in-person training will engage approximately 20 luxury travel advisors from the Greater Toronto Area. Participating California destination partners will have the opportunity to deliver training presentations focused on luxury offerings, niche experiences and updates which will resonate with the affluent Canadian traveller.

Visit California will offer up three to five buy-in opportunities for California destination partners to participate in this Club California program. Destination partners will receive a post-event list of participating travel advisors, while advisors will be provided with follow-up resources, partner contacts and destination materials to support continued selling of California in the Canadian market.