Overview
Visit California will introduce a new family-focused Club California format with a training evening in Paris, bringing together 48 attendees, including tour operators, travel advisors, the Visit California trade team, partner DMOs and attractions, for an educational and engaging event.
Ways to engage
Past
Participate in Club California France
About the events
A 70-minute escape game session will take place across two rooms — The Joker and The Riddler — with participants mixed into teams of six alongside stakeholders, followed by a standing cocktail and networking reception with presentations by Visit California and partners in the immersive “Batcave” room. The event aims to position California as an ideal family road trip destination, drive sales among travel advisors and tour operators, showcase family-focused content and DMOs, encourage partners to expand their California family offerings, and deliver a fun, memorable experience reflective of the brand.
Key benefits
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Family product showcaseHighlight California’s family-friendly road trips, DMOs and experiences in a targeted, educational setting.
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Sales & program growthInspire tour operators and advisors to expand and actively sell California family itineraries.
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Immersive trade engagementConnect with key travel trade partners through a fun, interactive escape game and networking experience that strengthens relationships.
France Market Profile
The market profile report contains three sections:
Market landscape section offers a look at spending forecasts, arrivals and airlift to California.
Audience insights includes data on travel behaviors and accommodations and booking preferences.
California traveler and trip details includes data on leisure travelers’ airline reservations and top U.S. visited destinations.
