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International Leveraged Media

Ongoing | Starting at $10,000

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The Brand USA and Visit California partnership has leveraged opportunities with leading media and travel platforms to return to the top tier international markets in U.K., Canada and Mexico. Visit California and Brand USA are teaming up to offer industry partners international leveraged media campaigns that will create a minimum 2:1 value proposition. The co-op seeks to drive consumers down the funnel and provide opportunities to the California industry to achieve measurable results in ways partners can’t achieve on their own.

Key Dates Co-op Detail Page Co-op Detail Page

  • 3/20/2023 - Start Date (Tentative)
  • 6/30/2023 - End Date (Tentative)

Fees Co-op Detail Page Co-op Detail Page

  • $10,000 - Minimum Threshold

Contact Information Co-op Detail Page Co-op Detail Page

These co-opportunities are available through media channels from a predefined list and desired international target segments. They include Adara, Expedia, Sojern, Tripadvisor and Despegar, digital platforms that will build higher funnel brand awareness while providing opportunities to expand to include engagement and conversion.