Plans Publications

Dreams in Motion

Recent Publications

Beyond the Gateways

Detailed itineraries for tours through the state’s myriad multi-regional destinations.

Beyond the Gateways (.pdf)

Culinary White Paper

A look at Visit California's extended investment in the culinary space.

Culinary White Paper (.pdf)

Insights

Monthly e-newsletter detailing the latest happenings in California's tourism industry.

Insights (.pdf)

What's New

Quarterly, media-targeted roundup of everything new and noteworthy in the state.

Year in Review

Annual report on Visit California's global marketing efforts and economic impacts.

Executive Summary

Marketing and Work Plans

FY18-20 Dream Big Dividend Work Plan

The complete proprietary marketing plan is available to California travel industry partners.

Strategic Marketing Plan

Roadmap for global marketing program segmented by audience & market.

Strategic Plan (.pdf)

Strategic Business Plan

Goals and strategic objectives for the next five years to grow California tourism industry.

Business Plan (.pdf)

Additional Information

The complete proprietary marketing plan is available to California travel industry partners. For a copy, please send an email to communications@visitcalifornia.com.

Industry
Industry Media & Trade

Plans and Publications