Beyond the Gateways Detailed itineraries for tours through the state’s myriad multi-regional destinations. Plans and Publications Beyond the Gateways (.pdf)
Culinary White Paper A look at Visit California's extended investment in the culinary space. Plans and Publications Culinary White Paper (.pdf)
Destination Stewardship Guide A “How-To” guide to help destinations rebuild in a responsible, data-driven way. Plans and Publications Destination Stewardship Guide (.pdf)
Insights Monthly e-newsletter detailing the latest happenings in California's tourism industry. Plans and Publications April 2022 Insights Newsletter
What's New Quarterly, media-targeted roundup of everything new and noteworthy in the state. Plans and Publications Whats New (.pdf)
Year in Review Annual report on Visit California's global marketing efforts and economic impacts. Plans and Publications Year in Review
Visit California: Dreaming Forward Marketing Strategic Framework FY22/23 Strategic planning document, including insights, vision, and direction for the fiscal year. Executive Summary Executive Summary
Destination Stewardship & Sustainable Travel Visit California’s cutting-edge marketing approach soon will be infused with the principles of sustainability. Plans and Publications UPDATED PLAN (.pdf)