Plans and Publications

Beyond the Gateways

Detailed itineraries for tours through the state’s myriad multi-regional destinations.

Beyond the Gateways (.pdf)

Culinary White Paper

A look at Visit California's extended investment in the culinary space.

Culinary White Paper (.pdf)

Insights

Monthly e-newsletter detailing the latest happenings in California's tourism industry.

Insights (.pdf)

What's New

Quarterly, media-targeted roundup of everything new and noteworthy in the state.

Whats New (.pdf)

Year in Review

Annual report on Visit California's global marketing efforts and economic impacts.

Year in Review Report (.pdf) Executive Summary

FY18-20 Dream Big Dividend Work Plan

The complete marketing plan is available to California travel industry partners.

Marketing Work Plan

Visit California: Dream & Deliver Marketing Strategic Framework FY20-22

Roadmap for global marketing program segmented by audience & market.

Work Plan Framework

Destination Stewardship & Sustainable Travel

Visit California’s cutting-edge marketing approach soon will be infused with the principles of sustainability.

Executive Summary