Plans Publications

Dreams in Motion

Detailed itineraries for tours through the state’s myriad multi-regional destinations.

A look at Visit California's extended investment in the culinary space.

Monthly e-newsletter detailing the latest happenings in California's tourism industry.

Quarterly, media-targeted roundup of everything new and noteworthy in the state.

Annual report on Visit California's global marketing efforts and economic impacts.

The complete proprietary marketing plan is available to California travel industry partners.

Roadmap for global marketing program segmented by audience & market.

Goals and strategic objectives for the next five years to grow California tourism industry.

Plans and Publications