Plans and Publications

Beyond the Gateways

Detailed itineraries for tours through the state’s myriad multi-regional destinations.

Beyond the Gateways (.pdf)

Culinary White Paper

A look at Visit California's extended investment in the culinary space.

Culinary White Paper (.pdf)

Destination Stewardship Guide

A “How-To” guide to help destinations rebuild in a responsible, data-driven way.

Destination Stewardship Guide (.pdf)

Insights

Monthly e-newsletter detailing the latest happenings in California's tourism industry.

April 2022 Insights Newsletter

What's New

Quarterly, media-targeted roundup of everything new and noteworthy in the state.

Whats New (.pdf)

Year in Review

Annual report on Visit California's global marketing efforts and economic impacts.

Year in Review

Visit California: Dreaming Forward Marketing Strategic Framework FY22/23

Strategic planning document, including insights, vision, and direction for the fiscal year.

Executive Summary

Destination Stewardship & Sustainable Travel

Visit California’s cutting-edge marketing approach soon will be infused with the principles of sustainability.

UPDATED PLAN (.pdf)