Plans and Publications

Beyond the Gateways

Detailed itineraries for tours through the state’s myriad multi-regional destinations.

Beyond the Gateways (.pdf)

Culinary White Paper

A look at Visit California's extended investment in the culinary space.

Culinary White Paper (.pdf)

CEO Update

Key insights and updates from President & CEO Caroline Beteta.

CEO Update: Wildfire Season + Crisis Messaging

Insights

Monthly e-newsletter detailing the latest happenings in California's tourism industry.

September 2023 Insights Newsletter

Destination Stewardship Guide

A “How-To” guide to help destinations rebuild in a responsible, data-driven way.

Destination Stewardship Guide (.pdf)

What's New

Quarterly, media-targeted roundup of everything new and noteworthy in the state.

What's New (.pdf)

Year in Review

Annual report on Visit California's global marketing efforts and economic impacts.

Year in Review

Visit California: Dreaming Forward Strategic Framework & Marketing Work Plan FY23/24

Strategic Framework & Marketing Work Plan, including insights, vision, and direction for the fiscal year.

Strategic Framework & Marketing Work Plan

Destination Stewardship & Sustainable Travel

Visit California’s cutting-edge marketing approach soon will be infused with the principles of sustainability.

Destination Stewardship & Sustainable Travel (.pdf)