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Assessment Info

Fueling Global Marketing

Learn about the Program

Visit California works in close coordination with California's Office of Tourism — while Visit California conducts marketing programs that drive visitation, the Office of Tourism oversees the assessment program that helps fund these initiatives.

California businesses participating in the Tourism Assessment Program are identified as part of five travel and tourism industry categories:

  • Accommodations
  • Attractions and Recreation
  • Restaurants and Retail
  • Transportation and Travel Services
  • Passenger Rental Cars

Visit the California Office of Tourism for more details about the program, to find out what qualifies as an assessed business, and to learn how to calculate and file your assessment.

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