Campaigns

The landmark "All Dreams Welcome" initiative optimizes on California's global Dream Big brand positioning.

Visit California's California 101 campaign is a data-driven, consumer-centric content series designed to support all tourism experience pillars and drive partner handoffs and bookings.

The original "eatertainment" video content series around the California Dream Eater showcases restaurants, chefs, dishes and food events throughout the state.

Visit California's new brand campaign, California Road Trip Republic (CRTR), provides an adventurous layer to the Dream Big global brand advertising program.

An inspiring and entertaining original series, California Dreamers profiles people in the Golden State who are chasing their biggest dreams and making them come true.

Visit California is driving consumer awareness by sharing culinary content across its owned channels on Tuesdays, including social posts, blogs, engagement questions and content from partner chefs and restaurants.

Visit California's premier winter campaign, Catch the Winter Wave, brings the state's iconic surf culture to the mountains.

Dream365TV is Visit California's digital content platform, highlighting the best of the state through exciting series and original content that spotlight the innovators, influencers, dreamers and destinations that make up California's unique culture.

California's wealth of laid-back luxury experiences are united under one collective brand, The Golden State of Luxury.

Olympic gold medal skier Jonny Moseley has a bucket list of outdoor adventures he wants to check off, one wild thing at a time.

It's no secret that California is the ultimate family playground, where kids can be kids – and adults can be too.

Visit California rebranded the state “Kidifornia.” In the family-targeted TV spot, “Parents Love It” kids are once again the storytellers.

Spoiled is Visit California's umbrella global brand campaign, serving as the foundation for the organization's marketing efforts around the world.