Engaging Media and Influencers
Ongoing | FREE
Visit California maintains a cohesive earned media strategy that supports the industry by generating exposure across media channels – print, digital, broadcast and social.
Key Dates
- 7/1/2021 - Program Ongoing
- 6/30/2027 - Program Ongoing
Fees
- $ - Free
Contact Information
Kristen Bonilla
kbonilla@visitcalifornia.com
Opportunities to get involved include:
- Individual press trips, which familiarize journalists with California’s many destinations and experiences.
- Influencer partnerships, which extend storytelling reach and activate engagement with online audiences through authentic digital content creation.
- Gold Pass, which encourages collaboration across destinations to host top-tier journalists with financial support from Visit California.
- Media events, which will focus first on in-state and regional markets, bringing California businesses face-to-face with content creators. Refer to the events page to see info on upcoming media events as they’re scheduled.
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