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Engaging Media and Influencers

Ongoing | FREE


Visit California maintains a cohesive earned media strategy that supports the industry by generating exposure across media channels – print, digital, broadcast and social.

Key Dates Co-op Detail Page Co-op Detail Page

  • 7/1/2021 - Program Ongoing
  • 6/30/2027 - Program Ongoing

Fees Co-op Detail Page Co-op Detail Page

  • $ - Free

Contact Information Co-op Detail Page Co-op Detail Page

Opportunities to get involved include:

  • Individual press trips, which familiarize journalists with California’s many destinations and experiences.
  • Influencer partnerships, which extend storytelling reach and activate engagement with online audiences through authentic digital content creation.
  • Gold Pass, which encourages collaboration across destinations to host top-tier journalists with financial support from Visit California. 
  • Media events, which will focus first on in-state and regional markets, bringing California businesses face-to-face with content creators. Refer to the events page to see info on upcoming media events as they’re scheduled. 

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