Poppy Awards

Frequently asked questions

• Am I eligible to enter the Poppy Awards?
  California tourism businesses and DMOs are eligible to submit programs started within the eligibility period. Marketing agencies may submit on behalf of California tourism partners, but the entry will be considered that of the tourism organization, not the agency. Programs of all budget levels can be competitive, and budget should in no way be viewed as a barrier to entry or success.
• What is the eligibility period for programs submitted for a Poppy Award?
  Programs started on Jan. 1, 2024 or after are eligible. Programs can be ongoing at the time of submission. 
• What is the cost per entry?
  The Poppy Awards are free to enter. 
• Do I have to attend Outlook Forum to enter?
  No. Finalists are encouraged to attend the gala at Outlook Forum to receive their accolades in person, but attendance is not required and does not impact the judging.
• How do I determine which category to enter?
  Entrants are encouraged to carefully read each category description, as Visit California does not advise on this question in the interest of impartiality. Some programs will meet the requirements for multiple categories, in which case you may want to select the more restrictive/specific category.
• How many entries can I submit for a Poppy Award?
  While there is no overall limit to entries, a program may only be entered for one category. Additionally, the same program cannot be entered into multiple categories. Because the Poppy Awards are highly competitive, organizations are encouraged to focus on top-quality entries for only a few categories. 
• Who judges the Poppy Awards?
  There are three levels of judging to determine finalists and winners in each awards category. The panel of industry judges comprises individuals who represent diverse regions and industry segments, with expertise in their category.
• Who can I contact for support?
  Please contact Industry Engagement Manager Gohar Manukyan using the contact form on this page.