Overview
The biennial Poppy Awards Gala honors the best and brightest of California tourism promotion. Initiated in 2014, the awards have become a benchmark of excellence in the industry. Awards are bestowed at an awards gala during the conclusion of Outlook Forum — the premier travel industry conference for California. Each ceremony is a grand event, showcasing the best in tourism marketing and destination stewardship with a gallery of memorable moments and inspiring winners.
The most recent Poppy Awards celebrated remarkable accomplishments, with finalists demonstrating exceptional innovation and impact in various categories. For a glimpse of the caliber of work honored, explore the 2024 Poppy Awards finalists and winners.
Ways to engage
Key benefits
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CredibilityEnhance your organization’s reputation within the tourism industry as a finalist or award winner.
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MotivationInspire your team by acknowledging its hard work and achievements.
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Evening galaBe guests of honor at the awards gala featuring entertainment and dinner.
Entry basics
The Poppy Awards recognize California tourism businesses and destinations that have demonstrated excellence in tourism marketing and destination stewardship. Some sample categories:
- Best overall marketing program
- Best digital campaign
- Best public relations campaign
- Best cooperative marketing program
- Highest impact destination stewardship program
These categories ensure a comprehensive evaluation of efforts across different facets of tourism marketing. Winners are selected by a panel of industry marketing experts and awarded at the Poppy Awards gala.
