Industry

Industry

Industry Media & Trade

California Surfing Day is Sept 20, a statewide celebration of the Golden State's iconic surf culture.

Dovetailing with National Travel and Tourism Week, May is the California tourism industry’s month to spotlight its key role in communities across the Golden State.

Our goal is to move travelers beyond impacted areas. By “sharing the love” across the industry and across the state, the traveler experience will benefit — and so will our industry’s revenues.

Visit California's Crisis Response efforts include resources for industry to get involved and address challenges facing the Golden State's tourism community.

Global Ready is a series of cultural, sales and service trainings that highlights best practices for welcoming international visitors.

Industry Relations Program helps unify California’s travel industry and reinforces the state’s global position as a travel destination around the world.

Visit California's multi-regional grant program is a foundational element in driving travel to the state's beyond-the-gateway regions.

Travel and tourism is one of California’s most important engines for economic growth.