Programs

California Surfing Day is Sept 20, a statewide celebration of the Golden State's iconic surf culture.

Dovetailing with National Travel and Tourism Week, May is the California tourism industry’s month to spotlight its key role in communities across the Golden State.

Crisis is universal — and inevitable. When facing crises, such as the coronavirus (COVID-19) outbreak, Visit California takes a number of steps to assess the extent of crisis and media coverage, and connect affected industry members with resources and experts.

More people are traveling than ever before, and the tourism industry’s long-term viability depends on its ability to protect, preserve and promote the traveler experience.

Global Ready is a series of cultural, sales and service trainings that highlights best practices for welcoming international visitors.

Industry Relations Program helps unify California’s travel industry and reinforces the state’s global position as a travel destination around the world.

Every six years, California's travel industry considers whether to continue the program. In 2013, the latest renewal, 93% of votes were cast in favor of the program.

Resource for travelers, demonstrating ways they can do their part to travel safely and responsibly, while also sharing what businesses and communities across the state are doing to ensure the safety of their guests.

Visit California's multi-regional grant program is a foundational element in driving travel to the state's beyond-the-gateway regions.

Travel and tourism is one of California’s most important engines for economic growth.