Global Leveraged Media
Ongoing | Starting at $10,000
Visit California's Global Leveraged Media Co-op helps tourism businesses amplify reach and impact through strategic advertising partnerships.
The program is designed to provide industry partners with the opportunity to maximize their marketing efforts and drive more awareness for California as The Ultimate Playground. It offers a unique chance to access premium media placements, creative strategies, and digital platforms on both a domestic and international scale—all at a significantly reduced cost.
Key Dates
In-Market
- 10/4/2024 - Start Date
- 5/1/2025 - End Date
Fees
- $10,000 - Minimum Investment
Contact Information
Yulianna Cisneros
ycisneros@visitcalifornia.com
Key benefits:
- Increased brand visibility: Enhance your brand awareness through full funnel, high-impact advertising.
- Access to premium advertising channels: Gain exposure on top-tier media platforms.
- Cost-effective media buying: Save on media costs by leveraging collective purchasing power.
- Guaranteed added value impressions: Ensure higher engagement with guaranteed additional impressions on all media buys.
- Visit California media spend match: Receive a 25% match on all media spend if adopting Visit California’s creative platforms.
Partners who choose to adopt Visit California’s creative platforms - Childhood Rules, Let’s Play and Road Trips - have the option to work with The Shipyard to build out unique assets at no cost to the partner and receive a 25% match from Visit California.
When deployed internationally, partners can take advantage of an uplift from Brand USA that will create a minimum 2:1 value proposition that drives consumers down the funnel and provides opportunities to the California industry to enhance and achieve measurable results. Top-tier international markets include: U.K., Canada, Mexico and Australia.
These collaborative opportunities are available through media channels from Adara, Expedia, Sojern, AdTheorant and Tripadvisor. The digital platforms will build higher funnel brand awareness while providing opportunities to increase engagement and conversion.
New to the program are Netflix and Amazon ads which offer Premium CTV opportunities to drive awareness and inspire travelers to industry partner destinations and businesses.
Enroll now to maximize your advertising investment and boost your reach in key markets.
