Travel trade content and education

Many travelers still seek the security, knowledge and ease offered by professional travel advisors. This is especially true for international and super-affluent consumers. Visit California offers affordable, high-impact programs to gain mindshare with the travel trade professionals who serve your target markets and audiences.

• Travel advisors entering workforce in record numbers
  Education and training keeps advisors up to speed on key selling points and differentiators.
• On the rise — niche travel motivators, unique itineraries and smaller group/tailored vacations
  Bragging rights for once-in-a lifetime vacations that money can’t buy driving travelers to specialized travel advisors.
• Brick-and-mortar agencies remain popular
  Human advisors help domestic visitors navigate a complex travel landscape, and many international travelers feel more comfortable booking through an agency.
• Travel trade marketing is cost-effective
  Visit California lays the groundwork with outreach, FAMs, missions and ongoing education to influence client bookings.