TravelMattersCA.com
Showing Californians why Travel Matters
Overview
Travel and tourism is one of the most vibrant engines of economic growth in California — which has the fourth-largest economy in the world. Travelers generate billions for California's economy and state and local taxes, and it supports more than 1 million jobs.
Visit California and the state's tourism industry have successfully spread the California brand around the world and will continue to support the state’s economic vitality by promoting California as The Ultimate Playground and a premier tourism destination.
Why Travel Matters
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Tourism is California’s economic engineTourism is state’s largest export, generating more revenue than agriculture.
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Tourism creates jobsTourism is one of the state’s largest employers, creating lasting careers that support local economies.
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Tourism preserves the Golden StateTourism industry invests heavily in preserving local cultures and the environment.
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Visit California increases and improves tourismIndustry-funded, industry-led marketing organization drives visitation and spearheads stewardship initiatives.
Stay connected
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