Showing Californians why Travel Matters
Travel and tourism is one of the most vibrant engines of economic growth in California — which has the fourth-largest economy in the world. Travelers generate billions for California's economy and state and local taxes, and it supports more than 1 million jobs.
Visit California and the state's tourism industry have successfully spread the California brand around the world and will continue to support the state’s economic vitality by promoting California as The Ultimate Playground and a premier tourism destination.
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