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California Now Travel Stories

Ongoing | FREE


Last year, Visit California unveiled the California Now Network, the ‘years in the making’ collection of distribution channels and loyal, engaged audience members. This year, Visit California is expanding the Network with a new type of content, giving our industry the option to collaborate with us and be a part of the California Now Travel Stories. By harnessing the power of user-generated content Visit California and the industry alike will be able to integrate compelling imagery in a story-style narrative across websites to be discovered by Google mobile search.

Key Dates Co-op Detail Page Co-op Detail Page

  • 3/2/2021 - Program Ongoing
  • 12/31/2027 - Program Ongoing

Fees Co-op Detail Page Co-op Detail Page

  • $ - Free

Contact Information Co-op Detail Page Co-op Detail Page

Consumer Content Team travelstory@visitcalifornia.com

Through this program, Visit California is giving control of the narrative to our destinations so that they can create story-style content that will be indexed by Google Mobile search, can appear on destination sites, and will be used across VisitCalifornia.com. This effort essentially democratizes Content creation and puts the destination experts in control of their own story, with the ability to showcase both the known and the hidden gems that make their destination unique. See current Travel Stories here

Furthermore, Visit California will be able to activate the entire industry around themes and topics (e.g. sustainable travel,) to foster greater alignment of the tourism industry around thematically related content that will help promote California in a cohesive way.

Through this destination focused initiative, California’s Tourism industry will see:

  • Greater collaboration between Visit California and the tourism industry
  • First-mover advantage in Google Mobile Search
  • The ability for destinations to deliver on another partner booking opportunity


  • DMO partners: Reach out to travelstory@visitcalifornia.com if you are interested in signing up for the California Now Travel Story Platform. Educational workshops and webinars will be available to partners during the onboarding process.
  • Non-DMO Partners: This is a destination-focused program. Please reach out to your local DMO if you are interested in collaborating in the California Now Travel Story Network.

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