Travel Matters
Travel and tourism is one of California’s most vital engines for economic growth. In 2023, the state’s tourism economy continued to grow year over year, infusing $150.4 billion into California’s economy. This spending generated $12.7 billion in local and state tax revenue and supported 1.2 million jobs for Californians.
As the fifth-largest economy in the world, California cannot afford to lose the benefits from the state's thriving tourism economy. Visit California and the state's tourism industry have successfully galvanized the California brand around the world and will continue to experience economic vitality and spending growth.
Visit California's strategic marketing decisions deliver a strong return on investment, generating revenue that empowers the state and local governments to invest in infrastructure improvements, cultural and civic amenities and innovative projects that benefit both residents and visitors. Learn more on our Travel Matters site here.
