Latest Tourism Research

California Tourism Facts and Figures

Projected 2015 Travel Impacts (source: Dean Runyan Associates)

  • Total direct travel spending in California was $122.5 billion in 2015, a 3.4 percent increase from 2014
  • Travel spending in California directly supported 1,064,000 jobs, with earnings of $41.3 billion
  • Travel spending in 2015 generated $4.6 billion in local taxes and $5.3 billion in state taxes

Projected 2015 Person-trips
(sources: Tourism Economics; US Dept. of Commerce)

  • 257.9 million total person-trips
    • 209.8 million leisure
    • 48.1 million business
  • 240.9 million domestic person-trips
  • 17.0 million international person-trips
    • 7.6 million were from overseas origins
    • 7.8 million were from Mexico
    • 1.5 million were from Canada

Projected 2016 Growth 
(sources: Tourism Economics; US Dept. of Commerce)

  • Total visitation for 2016 is forecasted to increase 2.3 percent
    • Domestic travel is forecasted to increase 2.2 percent
    • International travel is forecasted to increase 3.5 percent 
  • Total spending for 2016 is forecasted to increase 2.7 percent
    • Domestic spending is forecasted to increase 2.3 percent 
    • International spending is forecasted to increase 4.7 percent 

California Travel Research Updates

Report Source Date

California Lodging Report
Monthly overview of occupancy, ADR and RevPAR

STR Inc. 7.2016

Research Dashboard
Detailed graphs and charts of tourism industry indicators

Multiple - See Report 5.2016
     Research Dashboards Archive Multiple - See Report multiple

2016 International Arrivals at California POE
Overview of non-resident international arrivals at CA ports of entry

U.S. Dept. of Commerce; National Travel & Tourism Office (NTTO) 8.2016

2015-16 First Intended Address Report
Data on travelers reporting CA as first intended address

U.S. Dept. of Commerce; National Travel & Tourism Office (NTTO) 8.2016

California Airport Passenger Traffic
Domestic and international data on CA airport arrivals

Multiple - See Report 6.2016

California Travel & Tourism Forecast State
Semiannual forecast and end of year visitor/spend estimates

Tourism Economics 2.2016

Travel Searches by Region
Quarterly trends report on travel search data

nsight Q3.2015
     Travel Searches by Region Archive nsight multiple


Economic Impact of Tourism to California

Report Source Date
California Travel Impacts 1992-2015p Dean Runyan Associates 4.2016
Economic Impact by Senate District Dean Runyan Associates 5.2016
Economic Impact by Assembly District Dean Runyan Associates 5.2016
Build It Yourself Impact Charts and Graphs Dean Runyan Associates  N/A


Domestic Travel Reports

Report Source Date
Domestic Travel to California  TNS TravelsAmerica 2015
Longhaul Domestic Profile  TNS TravelsAmerica 2015
Shorthaul Domestic Profile  TNS TravelsAmerica 2015
CA Resident Profile  TNS TravelsAmerica 2015


International Travel Reports

Report Source Date
2014 California International Visitation and Spending  U.S. Dept. of Commerce; CIC Research, Inc.; Tourism Economics 10.2015
2014 Overseas and Mexican Visitors to CA  CIC Research, Inc. 11.2015
Country Profiles - 26 International Markets  Multiple - See Report Multiple


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An Economic Engine

Visitors spent a projected $122.5 billion in California in 2015, providing $9.9 billion in state & local tax revenue.
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