China Ready Toolkit

California is the top U.S. destination for Chinese visitors. We welcomed 1,022,000 visitors from China in 2014 who collectively spent $2,583 million in the Golden State. Our China Ready toolkit is designed to help ensure California‘s travel industry is effectively prepared to welcome the Chinese visitor now and in the years ahead. Learn more about Visit California China market strategies and plans for the 15-16 fiscal year here.


China Training Materials


View a series of China Ready presentations around the topics of culture and customs, advertising and media trends, and the multi-layered travel trade ecosystem in China.

Training materials

China Sales Mission


Join the Community

The annual China sales mission connects our partners and the travel trade in China while positioning California as the top travel destination. Want to be a delegate in the future? Click the link below to know more about the mission.

Learn more

Best Practices


Join our community and share your thoughts and case studies with us on some of the best practices to boost your business and the entire travel industry in China.

Join Community

China Consumer Marketing


Check out Visit California's direct-to-consumer campaign initiated in 2013. With the launch of tourism ambassador Ms. Gao Yuanyuan, this continuous effort spreads to TV, websites, and social media in China.

Consumer marketing

Trade Resources


From translation companies to tour operators, find the contacts and resources you need here.

Directories and listings

Recommended Reading


Join the Community

Find out the new China Tourism Law and a variety of publications that provide the latest news on China here.

Read today


Community Insights

Amazing content and pics from the industry are being shared in our new Community. You there?

Visit Today

Get Free Publicity

Put your content in front of more than 5 million visitors a year on

Submit Content

Research Dashboard

Our monthly report highlights key tourism industry indicators to help you plan.

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California Fun Spots

The co-op program is your chance to get in front of more than 3 million consumers planning trips to California.

Program Details

Marketing to China

Did you know that in 2014, over 1 million visitors from China came to California?

Market Info
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