China Ready Industry Toolkit

In 2011, California welcomed 517,000 visitors from China – 48 percent of the U.S. market share and an astonishing 29 percent increase from the previous year. By 2015, the number of visitors to California is expected to double to more than 1 million. Is your business “China Ready?”

Visit California’s China Ready program, also known as “Sunny California, Warm Hospitality,” is a three-pronged educational platform devised to prepare the state’s tourism industry to better serve Chinese travelers and establish a standard level of service. The ultimate goal is to keep California top of mind and retain California’s competitive edge in the China market.

Downloadable training

Chinese Culture & Customs Training

Governor's Mission to China recap video

Outlook Forum 2013 China Ready content

Consumer Quantitative Research
Jennifer Dyke
, Research Director, Hall & Partners


Media Consumption
Viveca Chan,
Chairman & CEO, WE Marketing Group
Helen Lo, Head of Planning, WE Marketing Group

Consumer Case Study
Linsey Gallagher, Director of International Marketing, Wine Institute of California

Navigating the Multi-Layered Travel Trade Ecosystem
Michael Merner, Founder & Chairman, AVIAREPS Marketing Garden
Haybina Hao, Director of International Development, NTA China
H.C. Kwok, Chief Representative & Country Director, United Airlines in China
Skylar Jiang, Assistant General Manager, China Youth Travel Services
Sheena Yu, Vice President of MICE, Galaxy Tour