Global Ready


Global Ready is an educational platform aimed to prepare California's tourism industry to better serve the global traveler. The program is designed to inform tourism industry professionals on market landscape, cultural nuances and how to do business in the market effectively.

The primary objectives of the program is to leverage Visit California’s resources (research, network of global offices) to gain relevant global insight, to collaborate as an industry on global market development, and to increase product offerings for greater ROI. 

Global Ready Seminars

About the seminars
The Global Ready Seminars are a series of cultural, sales and service trainings that highlight best practices for welcoming visitors. Participation gives you the tools you need to properly engage in market, create networking opportunities and to expand your business.

Who should participate in this course?

Training is perfect for front-line employees, managers, marketing and sales staff from the following areas or anyone interested in learning how to better understand and serve global visitors:

  • Hotels
  • Retail
  • Restaurants
  • Attractions
  • Cultural institutions
  • Sightseeing
  • Transportation
  • Service providers

This year's new elements
Several all-new discussions and key insights highlight this year's program. New topics include:

  • The future of millennial tourism
  • The new definition of luxury
  • The evolution of group travel
  • The rise of the Free Independent Traveler (FIT) in China
  • Best practices for mobile integration in your destination

Global Ready China: Seminars and resources 

California is the top U.S. destination for Chinese visitors and China is the Golden State’s largest overseas market. Last year, California welcomed nearly 1.3 million Chinese visitors who spent almost $2.6 billion enjoying the state’s many offerings.

Welcoming Chinese visitors and understanding the nuances of this complex market is becoming increasingly important. Visit California, in partnership with UnionPay International, presents Global Ready China, a series of seminars across the state that will provide an in-depth look at best practices on how to welcome Chinese visitors to your business.

Global Ready China Toolkit
Learn more about China with Visit California's Global Ready China Toolkit.

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Marketing to China

Did you know that in 2016, 1.3 million visitors from China came to California?

Market Info
Thank you to our Golden State Sponsors:
MeringCarson Time Inc