Maximize your profits by learning more about the visitors who spend money at your business – when they travel, their preferred activities and how much they spend.
We’re here to answer your travel industry questions with qualified research and insights.
Our research dashboard will help you navigate the complexities of tourism marketing with the latest data on occupancy, airport traffic, consumer confidence and much more.
Travel Research Updates
California Tourism Research Highlights (2013)
Research Dashboard (Jan. 2015)
Economic Impact of Tourism to California
California Lodging Report
Domestic Travel Reports
Domestic Travel to California (2013)
Longhaul Domestic Profile (2013)
California Statistics & Trends
Global Travel Statistics
California Market Research
Ad Effectiveness & ROI
Research Dashboards Archive
Visit California offers in-depth travel industry reports to help you stay on top of industry travel trends and effectively extend your marketing reach to travelers visiting California from around the world and year-round. You can better understand the global travelers visiting California - and your destinations - with reports that offer important information on visitor demographics, trip planning sources, average length of stay, spending by category and more.
For more information on these products, please contact Director of Research, Dan Mishell
Discuss latest research, ask a question and join the conversations.
Our monthly report highlights key tourism industry indicators to help you plan.
We’re here to answer your travel industry questions with qualified research. Ask our Research Department here.
Meet your liaison and discover new ways to market your business.
Visitors spent $117 billion in California in 2014, providing $9.5 billion in tax revenues for vital local services.