We’re here to answer your travel industry questions with qualified research and insights.
Maximize your profits by learning more about the visitors who spend money at your business – when they travel, their preferred activities and how much they spend.
Our research dashboard will help you navigate the complexities of tourism marketing with the latest data on occupancy, airport traffic, consumer confidence and much more.
California Tourism Research Highlights
Economic Impact of Tourism to California
California Lodging report
Domestic Travel Reports
2012 Domestic Travel to California
2012 Longhaul Domestic Profile
Visit California offers in-depth travel industry reports to help you stay on top of industry travel trends and effectively extend your marketing reach to travelers visiting California from around the world and year-round. You can better understand the U.S. and international travelers visiting California - and your destinations - with reports that offer important information on visitor demographics, trip planning sources, average length of stay, spending by category and more.
Discuss latest research, ask a question and join the conversations.
Our monthly report highlights key tourism industry indicators to help you plan.
We’re here to answer your travel industry questions with qualified research.
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Visitors spent $110 billion in California in 2013, providing $7.1 billion in tax revenues for vital local services.