Latest Tourism Research

WHO IS VISITING CALIFORNIA?

Maximize your profits by learning more about the visitors who spend money at your business – when they travel, their preferred activities and how much they spend.

Visitor profiles

WHO IS VISITING CALIFORNIA?

Maximize your profits by learning more about the visitors who spend money at your business – when they travel, their preferred activities and how much they spend.

Visitor profiles
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HAVE A QUESTION?

We’re here to answer your travel industry questions with qualified research and insights.

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RESEARCH DASHBOARD

Our research dashboard will help you navigate the complexities of tourism marketing with the latest data on occupancy, airport traffic, consumer confidence and much more.

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Help your team make informed marketing decisions

Visit California offers in-depth travel industry reports to help you stay on top of industry travel trends and effectively extend your marketing reach to travelers visiting California from around the world and year-round. You can better understand the U.S. and international travelers visiting California - and your destinations - with reports that offer important information on visitor demographics, trip planning sources, average length of stay, spending by category and more.

 

Community Research Forum

Discuss latest research, ask a question and join the conversations.

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Research Dashboard

Our monthly report highlights key tourism industry indicators to help you plan.

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Have a Research Questions?

We’re here to answer your travel industry questions with qualified research. 

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Industry Liaison Program

Meet your liaison and discover new ways to market your business.

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An Economic Engine

Visitors spent $110 billion in California in 2013, providing $7.1 billion in tax revenues for vital local services.

Travel matters