Research

Have A Question?

We’re here to answer your travel industry questions with qualified research and insights.

Ask Here

Have A Question?

We’re here to answer your travel industry questions with qualified research and insights.

Ask Here
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Who Is Visiting California?

Maximize your profits by learning more about the visitors who spend money at your business – when they travel, their preferred activities and how much they spend.

Global Statistics
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Research Dashboard

Our research dashboard will help you navigate the complexities of tourism marketing with the latest data on occupancy, airport traffic, consumer confidence and much more.

Subscribe Today
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Welcome to the Visit California Research Portal

Visit California is proud to commission and conduct research to measure travel and tourism in California, to develop and inform global marketing programs and to measure program effectiveness. By sharing the great majority of this research free of charge to industry stakeholders, Visit California aims to bolster the state’s travel industry. Navigate to the most recently published and widely used research reports below.
 

Help your team make informed marketing decisions

Visit California offers in-depth travel industry reports to help you stay on top of industry travel trends and effectively extend your marketing reach to travelers visiting California from around the world and year-round. You can better understand the global travelers visiting California - and your destinations - with reports that offer important information on visitor demographics, trip planning sources, average length of stay, spending by category and more.


For more information on these products, please contact Director of Research, Dan Mishell 

Network in the Community

It's where California's travel industry connects and shares business insights.

Visit Today

Research Dashboard

Our monthly report highlights key tourism industry indicators to help you plan.

Subscribe Today

Have a Research Question?

Our Research Department is here to answer your travel industry questions with qualified research.

Ask Here

Industry Relations Program

Meet your regional representative and discover new ways to market your business.

Learn More

An Economic Engine

Visitors spent a projected $122.5 billion in California in 2015, providing $9.9 billion in state & local tax revenue.

TravelMattersCA.com
Thank you to our Golden State Sponsors:
MeringCarson American Express