Travel Industry

OUTLOOK FORUM

Hundreds of industry members gathered in Pasadena for Visit California's 2014 Outlook Forum. Check out content from the conference's more than 50 speakers.

Learn more

OUTLOOK FORUM

Hundreds of industry members gathered in Pasadena for Visit California's 2014 Outlook Forum. Check out content from the conference's more than 50 speakers.

Learn more
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POPPY AWARDS

The inaugural Poppy Awards honored California destinations and attractions for outstanding tourism advertising, marketing and public relations programs.

Learn more
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Industry Events

Our events  –  sale missions, trade shows, receptions and more  –  help you and your organization get business done. 

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Travel Matters in California

World’s 10th-largest tourism economy

“It’s no secret that the California travel and tourism industry is one of the economic powerhouses of our state. For the first time in 2011, our tourism economy broke the $100 billion mark in annual business revenue. That’s not just tops in the nation, but the 10th largest tourism economy in the world.” Huffington Post — June 11, 2013

 

Growth is three times faster than other sectors

“Tourism outlays increased at nearly three times the rate of the broader U.S. economy, showing the sector is a significant contributor to overall growth and job gains.” Wall Street Journal — June 24, 2013

 

Leisure & hospitality leads the way in hiring

“The state's employers added 10,800 net jobs to their payrolls last month. The hiring was nearly across the board, with the biggest gains in the leisure and hospitality sector, which added 9,000 jobs.” Los Angeles Times — June 21, 2013

 

Why Travel Matters

Travel and tourism generate $2 trillion for the U.S. economy and support one out of every eight of the nation’s jobs. 

Presentations

Visit California staff members make presentations around the state. Learn more about the Commission and the tourism industry.

Meeting Materials

Download material from Visit California's board meetings.

Event Images & Video

Downloadable images & video from Visit California and industry events.

International Markets

Visit California markets California around the world. Learn more about our primary international markets.

Industry Links

Learn more about California travel industry partner associations.

For Students

College tourism and hospitality programs throughout California.

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