Travel Industry

Industry Events

Our events  –  sale missions, trade shows, receptions and more  –  help you and your organization get business done. 

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Industry Events

Our events  –  sale missions, trade shows, receptions and more  –  help you and your organization get business done. 

View upcoming events


Hundreds of industry members gathered in Pasadena for Visit California's 2014 Outlook Forum. Check out content from the conference's more than 50 speakers.

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The inaugural Poppy Awards honored California destinations and attractions for outstanding tourism advertising, marketing and public relations programs.

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Travel Matters in California

World’s 10th-largest tourism economy

“It’s no secret that the California travel and tourism industry is one of the economic powerhouses of our state. For the first time in 2011, our tourism economy broke the $100 billion mark in annual business revenue. That’s not just tops in the nation, but the 10th largest tourism economy in the world.” Huffington Post — June 11, 2013


Growth is three times faster than other sectors

“Tourism outlays increased at nearly three times the rate of the broader U.S. economy, showing the sector is a significant contributor to overall growth and job gains.” Wall Street Journal — June 24, 2013


Leisure & hospitality leads the way in hiring

“The state's employers added 10,800 net jobs to their payrolls last month. The hiring was nearly across the board, with the biggest gains in the leisure and hospitality sector, which added 9,000 jobs.” Los Angeles Times — June 21, 2013


Why Travel Matters

Travel and tourism generate $2 trillion for the U.S. economy and support one out of every eight of the nation’s jobs. 


Visit California staff members make presentations around the state. Learn more about the Commission and the tourism industry.

Meeting Materials

Download material from Visit California's board meetings.

Event Images & Video

Downloadable images & video from Visit California and industry events.

International Markets

Visit California markets California around the world. Learn more about our primary international markets.

Industry Links

Learn more about California travel industry partner associations.

For Students

College tourism and hospitality programs throughout California.

Network in the Community

It's where California's travel industry connects and shares business insights.

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Grow Your Business

Discover new ways to increase your visibility around the world.

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California Stats & Trends

Get the latest research on domestic and international travel to California.

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International Landscape

Learn more about California's key markets and international co-opportunities.

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Upcoming Events

View a complete list of upcoming California tourism industry events and join us!

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