Agenda

2017 Visit California Outlook Forum

Visit California's Outlook Forum is California's premier annual travel marketing conference. Global industry experts gather to discuss the latest marketing research, strategies and tactics.

Monday, Feb. 27


Monday, Feb. 27  |  Tuesday, Feb. 28  |  Wednesday, March 1

  8 a.m. - 1 p.m. Registration open
> Director's Lounge
     
  8:30 - 9:30 a.m. Networking Breakfast
> Ballroom Terrace
     
  8:30 - 9:30 a.m. NEW! First-Time Attendee Breakfast
> Santa Ynez
     
  9:30 - 9:45 a.m.

Welcome
Caroline Beteta, President & CEO, Visit California
> Ballroom

     
  9:45 - 10:45 a.m.

View from 12,000 Metres
- Presentation -
Alex Cruz, CEO, British Airways
"New low-cost, long-haul airline competition has changed the way travelers traverse the globe. Learn how this and other global trends are reshaping the international aviation landscape."
> Ballroom

     
  10:45 - 11:45 a.m.

California: The Next Generation
- Presentation -
Caroline Beteta, President & CEO, Visit California
"As an incubator for change, the Golden State shines as a beacon of hope for the future. Explore what that future holds as California’s travel industry works together to pave the way for the next generation."
> Ballroom

     
  11:45 a.m. - 1 p.m. Lunch
> Ballroom Terrace
     
  1 - 2 p.m. Travel: Next Practices
- Presentation - 
Insights from the world's leading online travel agencies
Gavin Miller, Executive VP of Leisure, Flight Centre Canada
Wendy Olson Killion, Global Senior Director, Expedia Media Solutions
Matthew Upchurch, Chairman & CEO, Virtuoso
Moderated by Joe Diaz, AFAR Media
"Join experts from the world’s leading travel marketers for a panel discussion highlighting “next” best practices for content marketing, audience engagement and more."
> Ballroom
     
  2 - 2:30 p.m. The World at Large: Adapting to Global Trends
- Presentation -
Olivier Henry-Biabaud, CEO, TCI Research
"Examine emerging global issues and events affecting consumers to gain insights into how businesses and destinations can adapt to remain competitive."
> Ballroom
     
  2:30 - 3 p.m. Break
     
  3 - 4 p.m. Around the World in 60 Minutes
Visit California International Offices
Tom Garzilli, Chief Marketing Officer, Brand USA
"Go around the world with updates from Brand USA and Visit California’s 13 international offices."
> Ballroom
     
  4 - 6 p.m. International Office Networking Reception
Visit California International Offices, Brand USA
"Meet with Visit California’s global network of offices and agencies to learn about partnership opportunities."
> Poolside Cabanas
     
  6 - 9 p.m. Dine Around Santa Barbara
"Monday is your free evening to experience the red-tiled beauty of Santa Barbara. Explore restaurant recommendations and tips for transportation options in the Team California app."
> Explore culinary options here.

 

 

Network in the Community

It's where California's travel industry connects and shares business insights.

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Grow Your Business

Discover new ways to increase your visibility around the world.

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California Stats & Trends

Get the latest research on domestic and international travel to California.

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Global Landscape

Learn more about Visit California's 14 global markets.

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Upcoming Events

View a complete list of upcoming California tourism industry events and join us!

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Thank you to our Golden State Sponsors:
MeringCarson Time Inc