California Tourism Month
May 2024
Tourism is back and thriving in California, and the Golden State enjoys largest tourism market share in the U.S. Join Visit California all May in sharing the importance of tourism with legislators, key stakeholders and our communities.
About California Tourism Month
In 2016, the California Legislature passed a bipartisan resolution declaring May California Tourism Month, spotlighting tourism’s role as a key economic driver for the Golden State. Travel is ingrained in the state’s very identity, and its economic and cultural benefits are undeniable.
New Economic Impact & Community Research
To support this effort, Visit California is sharing new economic impact numbers for the state and counties. The report, commissioned by Visit California and conducted by Dean Runyan Associates, describes the economic activity associated with travel throughout the state, detailing important trends within the industry.
- 2024 Economic Impact Report - Coming Soon
2024 California Tourism Month Toolkit
A robust toolkit will be available soon containing:
- Sample Blog/Newsletter Post
Use this sample article for your newsletters and online publications to help promote California Tourism Month with your network of stakeholders, legislators and local community. - Local Press Release Template
This sample press release is designed to be easily customized with information from Visit California’s economic impact report that is relevant to your county/region and details specific to your organization. - California Tourism Month Social Graphics
Social graphics for Facebook, Instagram, X and LinkedIn are available to highlight how tourism delivers value to all Californians. - Local Government Proclamation Template
Use this resource to draft a proclamation that declares May 2024 as California Tourism Month in your destination. Replace any highlighted text with destination/organization specific details and send it to your local city council or mayor. - California Tourism Month Talking Points
These talking points provide key facts and figures to effectively communicate California Tourism Month messaging to media and stakeholders.
To amplify your efforts, follow Visit California's industry-facing social channels and add @tags to your posts.
To share your California Tourism Month events and initiatives or to request a Visit California speaker, please contact SpeakersDesk@VisitCalifornia.com.
For more information about California Tourism Month, please contact Sustainability and Public Affairs Manager Devin McConnell.
