Beyond the Gateways Detailed itineraries for tours through the state’s myriad multi-regional destinations. Plans and Publications Beyond the Gateways (.pdf)
Culinary White Paper A look at Visit California's extended investment in the culinary space. Plans and Publications Culinary White Paper (.pdf)
Destination Stewardship Guide A “How-To” guide to help destinations rebuild in a responsible, data-driven way. Plans and Publications Destination Stewardship Guide (.pdf)
Luxury Guide 2023 A new sales guide created for the luxury travel advisor community. Plans and Publications Luxury Guide 2023 (.pdf)
CEO Update Key insights and updates from President & CEO Caroline Beteta. Plans and Publications CEO Update: Highway 1 Closures
Insights Monthly e-newsletter detailing the latest happenings in California's tourism industry. Plans and Publications April 2024 Insights Newsletter
What's New Quarterly, media-targeted roundup of everything new and noteworthy in the state. Plans and Publications What's New (.pdf)
Year in Review Annual report on Visit California's global marketing efforts and economic impacts. Plans and Publications Year in Review
Marketing Work Plan FY23/24 Insights, vision, and direction for the fiscal year. Marketing Work Plan Marketing Work Plan
Strategic Framework FY24/25 Strategic planning documents that inform Visit California's program of work. Plans and Publications Strategic Marketing Framework
Destination Stewardship & Sustainable Travel Visit California’s cutting-edge marketing approach soon will be infused with the principles of sustainability. Plans and Publications Destination Stewardship & Sustainable Travel (.pdf)